Dictionary of Business Terms: accounting rate of return
accounting rate of return
method of estimating the rate of return from an investment using a straight-line approach (not discounted or compounded). The investment inflows are totaled and the investment costs subtracted to derive the profit. The profit is divided by the number of years invested, then by the investment cost, to estimate an annual rate of return. The method is not as sophisticated as a discounted approach, which is used by modern accountants.
