Whether you offer products or services, the key to keeping your customers happy and growing your business is to know what they want. Thanks to social media, analytics, and data mining, that has never been easier.
By observing what content customers and potential customers consume, businesses can determine what products to carry and share only the type of content that will keep them coming back.
What Is Content Curation?
TJ McCue has already provided a comprehensive definition of content curation here. As he says, the social media savvy have been curating content for years. We find, review, and share only the best content. That is curation.
How to Find Interesting Content to Share
In Smarter Marketing for the Focused Business, Mike Bal explains how businesses can see this new need for information customers want and fill it. Take that one step further, and analyze the content your customers prefer and use that to expand your sales.
The first step is to find the best content related to your business. While you can do this manually, there are many tools that will aggregate the content for you and then let you curate it. Here is an infographic showing the content curation process:
Content Curation Solutions
While SmallBizTrends offers 50+ Tools for Content Curation, everything about content can be overwhelming due to the volume created and shared every day. Most social sites have a continuous stream of content—good and bad—on every topic all mixed together, resulting in too much noise.
FrontPageit delivers 100% relevant content by letting users choose experts to follow who share only the best content specific to your chosen topics. Instead of everything that person might share, your news feed contains only quality content on that specific subject.
The screenshot above shows Breaking News curated by Asher Gibbs using FrontPageIt. It is easy to save new topics or change which expert curators you follow. Users can add topics and nominate the experts.
What makes FrontPageIt different is that they manually select curators who manually add content. As their site says:
Algorithms can aggregate content, but only people can curate it.
Get Others to Share Your Content
60-80% of content your brand shares should come from curated sources. That leaves more time to focus on creating and promoting better content of your own.
Connect with others in your niche on social networks. When you share their content, tag them in your updates so they know you are promoting them. Once you get to know them, contact them one-on-one and talk about cross-promotion.
Upgrade Your Graphics
The better your imagery, the more pleasant your site is to stay on. It also increases visibility on social media, which grows your social following, generates more retweets and shares, and drives traffic to your site.
If you don’t have colorful, interesting images, experts won’t share your content or send traffic to your site. Where stock photos were once sufficient, today you need original graphics. New research, interesting current statistics, and interactive graphics generate far more buzz, sharing, and traffic.