Content Curation and Curators Growing Important in Online Marketing
Content Curation is a new way to talk about what us content types have been doing for years. Perhaps we've been doing a bit too quietly, but Content Curators appears to be gaining momentum as a new job, a new role, a new way to help companies build website traffic through the smart aggregation (I'm not talking about automation tools, although they have their place.).
I found these short definitions via Wikipedia and this is what comes up:
#Media Curation
Media Curation is the emerging trend toward creating media content using a mix of ... have taken a stance against content aggregation and curation. ...
#Digital curation
Digital curation is the selection, preservation , maintenance, and collection and ... the trustworthiness and integrity of the collection content ...
#Digital Curation Centre
The Digital Curation Centre (DCC) has ... preservation and digital curation and to lead ... digitization and purchase of digital content and information. ...
#Digital preservation
The unique characteristic of digital forms makes it easy to create content and keep it up-to-date ... See also : Digital curation Digital library ...
#Strategic Content Alliance
The Strategic Content Alliance is an initiative funded as part of JISC 's Core ... lifecycle from creation to curation, to ensure that they can ...
But none quite captured what I was looking for, so I did a wider search and landed on one of my friend's sites: Robin Good's MasterNewMedia.com. Robin is one of the top online marketing guys and posts many useful posts. Naturally, he was already ahead of this trend and so I used his post to educate myself further on how people are describing this new role.
What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide in the coming months and years a new, tremendously valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme.
He also quotes marketing and advertising expert, Rohit Bhargava, and a post he has done on the topic of content curation.
TJ McCue is founder of Sales Rescue Team and blogs regularly about how you can use strategic content to increase your website sales.
