When it comes to growing your business, one of the most important things you can do is create the right kind of online marketing campaign. And it’s not just about search traffic anymore, either. Social media, email marketing, and other types of content marketing are essential for the business owner that wants to get his or her brand “out there.”
If you are looking for ways to manage your online marketing campaign, the right tools can make it happen. There are dashboard tools that can help you manage your campaign, and analyze its success. While it’s always tricky to nail down ROI from an online marketing campaign (especially social media), the right dashboard tools can provide you with what you need to at least see where you stand, and get a good idea of what works and what doesn’t. Then, you can tweak your approach going forward.
As you prepare for your next online marketing campaign, here are 3 powerful online marketing dashboard tools that might be able to help you:
1. Cyfe
The all-in-one dashboard tool offered by Cyfe is one that can really take your marketing campaign to the next level. This business dashboard allows you to analyze visitor data, as well as connect with your revenue sources (such as AdSense) so that you can pinpoint how much you have coming in, and where it’s coming from.
Not only can you get an overview of information about your business website, including subscribers, visitors, bounce information, and how many clicks you have, but you can also see information on email marketing, including how many people are opening the emails you send. It’s also possible to use Cyfe to break it down by keywords. Create a keyword bank to see which are most effective. You can even manage your marketing funnel with help from this tool.
One of the nice things about Cyfe is that the dashboard is customizable. You can create widgets that make it easy for you to break out analytics by social media account, and easily find whatever information you are looking for.
2. Oktopost
Want to manage your latest social media marketing campaign? Oktopost can help. This tool allows you to monitor your social media actions, allowing you to figure out what is driving traffic to your site. Not only that, but you can also use this dashboard to monitor thought leaders and others. Instead of just working in a vacuum, this tool can help you identify people to connect with so that you can leverage relationships as well as your social media networks.
With Oktopost, it’s possible to track different keywords, as well as monitor what’s happening with your business social media accounts. This brings it all to one place so that you can follow social conversations and join in when appropriate. It’s also easy to see what’s trending, so you can jump in when you see the chance to capitalize on once happening.
The analytics with Oktopost are also helpful in that they provide you with a picture of how things are going with your social media accounts. Not only that, but this dashboard tool will also help you identify content that has converted well in the past, and give you ideas of what you can share, as well as what you might want to create next.
3. Smart Insights
If you aren’t sure where to begin with your online marketing campaign, you can turn to Smart Insights for help. The idea behind this dashboard tool is that you can use it to create guides, marketing plans, and even courses with handy templates. You can also map out a strategy, optimize your online marketing campaign, and then review the results.
Not only can you plan out an integrated digital marketing campaign, but you can also get access to valuable information that can help you move forward. This includes audience and customer analysis, competitor benchmarking, and more. You can also use this tool to plan your content marketing editorial calendar so that everything works seamlessly together to help you reach your goals. You can use the tutorials, templates, and guides to put together a comprehensive strategy, and then manage it all from one place.
Online marketing is the wave of the future, and you need to understand how your customers and potential clients are interacting with the content you provide. With these dashboard tools, you can put together a campaign that encompasses every aspect of digital marketing, and then adjust your approach as you get analytical feedback.
