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Lee Odden

Author Profile

Lee Odden

Biography

Lee Odden is President and founder of TopRank Online Marketing, a search engine marketing firm based in Minneapolis, Minnesota.

ARTICLES BY Lee Odden

9 Tips For Launching a New Small Business Blog

New small business blogs are launched every day and the sheer volume of that content makes standing out to potential subscribers and customers a real challenge. Here are 10 tips to help small business bloggers stand out from the crowd.

3 Myths About Search Engine Optimization

The trouble with all that blog based knowledge about search engine optimization, is that some of it gets outdated with the speed at which search engines update their ranking methodologies. While there are many myths to be busted about SEO, here are three worth paying attention to.

Online Marketing Tips: Facebook Twitter & Blogging

Social Media Marketing is hot and small business marketers are searching for tips they can use to better understand the what and how of the social web. Here are a few quick tips for better social media marketing with Facebook, Twitter and Blogs.

Do's and Don'ts of Using Hashtags on Twitter

What are #hashtags and when is it appropriate to use them on Twitter? Hashtags should be used to thread a conversation together or to provide context. Hashtags used as popular keywords is a marginal tactic and can be perceived as desperate or trying too hard.

Essential Tips for Starting a Small Business Blog

Five Free Link-Building Tools for Small Business SEO Campaigns

Social Media Marketing and SEO for Small Business

The small business marketing press and blogosphere are rich with tales of social media. Because social media is such a "shiny object", it's often segmented from other online marketing and communication channels such as search engine optimization. The truth is that social media and SEO have a significant impact on each other. This post discusses how search marketing is affected by social media and what that might mean for small business marketers.

5 Paid Link Building Tools for Small Business SEO

As link building efforts begin to mature and the necessity to track larger numbers of links in a more competitive environment develops, more features are necessary. Here are 5 paid link building management tools that offer a variety of useful features.

Five Free Tools for Small-Biz PPC Campaigns

As your PPC campaigns grow in size and complexity, you may find it necessary to invest in paid tools for PPC keyword research and campaign management. But for most small business Search Marketing efforts, these 5 free PPC tools are a godsend.

10 Resources on Google's Real Time Search

There are many perspectives to the real time search issue. Make no mistake, if you're not watching the Google home page now, you should be. If you're not watching what your customers, competitors, employees and staff are Tweeting, you should be.