5 Paid Link Building Tools for Small Business SEO

Last week I touched on a selection of 5 free link building and link management tools for small business SEO programs. As link building efforts begin to mature and the necessity to track larger numbers of links in a more competitive environment develops, more features are necessary. Here are 5 paid link building management tools that offer a variety of useful features.

1. Majestic-SEO

- Majestic-SEO allows users to track link information for any domain, their own sites or those of competitors. Users can access the following metrtics:

• Sub domains
• Pages
• Links
• Referring domains
• Images
• NoFollow links
• Redirects

By verifying ownership of a domain, users can obtain a more detailed

report that includes unique links and their anchor text. With

registration, the service for your own site is free. Users can buy

credits to obtain that same information about other web sites such as

competitors. Downloadable data is given on top anchor text, top

referring domains and top pages. Plus, the tool offers a "daily update"

feature that provides a daily journal of new inbound links.

For the paid service, the cost varies according to the number of credits purchased.

2. BuzzStream Link Building - BuzzStream

Link Building focuses on providing tools that help automate redundant

tasks in relationship building. It's a CRM system for link building

with applications for SEO as well as online PR.

• Find Contact Info
• Track Email & Twitter
• Manage Link Prospects
• Monitor Backlinks for anchor text, nofollows, outbound links, banned words
• Track activities and conversion rate
• Delegate contacts, split prospecting from outreach

BuzzStream Link Building tools are very robust for link detection,

suggestions, relationship management and link management. The

BuzzMarker bookmarklet allows easy addition of new link opportunities

via the browser. Many other tools focus on link detection, acquisition

and the technical site of management. The CRM aspect of BuzzStream and

the conversion tracking reports make it unique.

There is a free trial for BuzzStream and monthly costs range from

$29/mo to $249/mo. There are also options for Agencies and Enterprise

use. 

3. SEOmoz Linkscape - This

inbound link tracking tool offers both a free basic version and an

advanced version with a subscription to SEOmoz PRO.

The basic search (illustrated in the image below) allows users to

determine the number of inbound links to a page and the number of

different domains linking to a page. The tool also gives a ranking of

the page based on number and quality of inbound links, as well as a

ranking of the domain overall.

In the full version, users can not only judge the quality and quantity

of links to their own web pages, but to their competitors as well.

Users can compare number of links, number of domains and domain ranking

side-by-side against competitor sites.

Users can also determine the keywords competitor sites are targeting in

their anchor text and identify competitors’ most powerful links.

Pro subscriptions to the suite of SEOmoz tools range in cost from $79 to $229 per month.

4. Raven SEO Tools - Raven

is a suite of SEO tools including a Links Manager that allows you to

easily manage the link status, contacts and tasks related to each link.

Raven will automatically alert if any changes have occurred on an

active link, if the nofollow attribute was added, the anchor text

changed, the PageRank changed, or the link was removed. There is team

link building management functionality as well as the ability to

import, export in CSV format or generate reports online.

A standalone linking too is not available for purchase.

The cost for

the suite of Raven SEO Tools starts at $79 per month.

5. SoloSEO Link Building Tools - SoloSEO

is one of the first small business SEO project managers and offers a collection of SEO campaign management and implementation tools

which includes "Links Manager" and "Link Build It!" modules for

building and tracking inbound links to your web site.

The Links Manager module helps discover links, assess the strength and

quality and track progress. It also includes ongoing link detection and

automatic notification if a link is deleted. Link Build It! is a

bookmarklet that shows backlink count, PageRank, and Alexa rank for the

site, DMOZ listing, .edu or.gov links and the ability to easily add the

URL of the page being viewed to the Links Manager.

There is a free trial and the cost for SoloSEO is $29 per month for 5

domains and $4 per domain after.

Besides free and paid link building tools, many SEO consultants develop their own software for link building research and ongoing management. If your small business decides to look for outside help and you need to acquire a large number of links or are in a competitive category, be sure to ask the consultant which link building tools they use.