Last week I touched on a selection of 5 free link building and link management tools for small business SEO programs. As link building efforts begin to mature and the necessity to track larger numbers of links in a more competitive environment develops, more features are necessary. Here are 5 paid link building management tools that offer a variety of useful features.
– Majestic-SEO allows users to track link information for any domain, their own sites or those of competitors. Users can access the following metrtics:
- Sub domains
- Referring domains
- NoFollow links
By verifying ownership of a domain, users can obtain a more detailed
report that includes unique links and their anchor text. With
registration, the service for your own site is free. Users can buy
credits to obtain that same information about other web sites such as
competitors. Downloadable data is given on top anchor text, top
referring domains and top pages. Plus, the tool offers a “daily update”
feature that provides a daily journal of new inbound links.
For the paid service, the cost varies according to the number of credits purchased.
2. BuzzStream Link Building – BuzzStream
Link Building focuses on providing tools that help automate redundant
tasks in relationship building. It’s a CRM system for link building
with applications for SEO as well as online PR.
- Find Contact Info
- Track Email & Twitter
- Manage Link Prospects
- Monitor Backlinks for anchor text, nofollows, outbound links, banned words
- Track activities and conversion rate
- Delegate contacts, split prospecting from outreach
BuzzStream Link Building tools are very robust for link detection,
suggestions, relationship management and link management. The
BuzzMarker bookmarklet allows easy addition of new link opportunities
via the browser. Many other tools focus on link detection, acquisition
and the technical site of management. The CRM aspect of BuzzStream and
the conversion tracking reports make it unique.
There is a free trial for BuzzStream and monthly costs range from
$29/mo to $249/mo. There are also options for Agencies and Enterprise
3. SEOmoz Linkscape – This
inbound link tracking tool offers both a free basic version and an
advanced version with a subscription to SEOmoz PRO.
The basic search (illustrated in the image below) allows users to
determine the number of inbound links to a page and the number of
different domains linking to a page. The tool also gives a ranking of
the page based on number and quality of inbound links, as well as a
ranking of the domain overall.
In the full version, users can not only judge the quality and quantity
of links to their own web pages, but to their competitors as well.
Users can compare number of links, number of domains and domain ranking
side-by-side against competitor sites.
Users can also determine the keywords competitor sites are targeting in
their anchor text and identify competitors’ most powerful links.
Pro subscriptions to the suite of SEOmoz tools range in cost from $79 to $229 per month.
4. Raven SEO Tools – Raven
is a suite of SEO tools including a Links Manager that allows you to
easily manage the link status, contacts and tasks related to each link.
Raven will automatically alert if any changes have occurred on an
active link, if the nofollow attribute was added, the anchor text
changed, the PageRank changed, or the link was removed. There is team
link building management functionality as well as the ability to
import, export in CSV format or generate reports online.
A standalone linking too is not available for purchase.