Read any business news site or publication and it’s all about “Social this” and “social that”. Marketing with social media is hot and small business marketers are searching for tips they can use to better understand the what and how of the social web. Here are a few quick tips for better social media marketing with some of the most popular social media sites on the web: Facebook, Twitter and Blogs.
Facebook: Leverage Facebook advertising to gauge the audience opportunity. Also research other fan pages to see what those Facebook users are not getting elsewhere and give it to them. Encourage interaction as you grow the network and give them a reason to share your updates on and off Facebook.
Twitter: For both Twitter and Facebook, do the homework on the end consumers and influentials you’re trying to reach. Create profiles or personas of their characteristics, behaviours and preferences. Then target those personas in your friend and follower tasks to grow a high impact network. Search.twitter.com can be very handy to find who you’re looking for or you could use tools like tweetminer.net. Grow a network, execute on a plan to provide value and opportunities for the network to do what you want them to do whether it’s to upgrade to a more commercial relationship, spread the good word about our brand or recruit others to join the club.
Blogs: Take the time to create a plan for the audience, keywords and business goals you’re trying to reach with a blog. Develop a content marketing strategy that allocates resources for SEO, network development, content promotion off the blog, commenting on other blogs, quickly responding to comments made on the blog, automatic distribution and syndication, repurposing of content and encouraging social popularity. One of the most important tips for a new blog is to have patience and to watch web and social media analytics closely for both progress and opportunities.