Recently, Google announced the incorporation of Twitter into standard search results. That means a query on your name or company name might display what someone has “Tweeted” about you. From the Google announcement:
“Try searching for your favorite TV show, sporting event or the latest
development on a recent government bill. Whether it’s an eyewitness
tweet, a breaking news story or a fresh blog post, you can find it on
Google right after it’s published on the web.”
The vast majority of Tweets come from mobile phones, so imagine that now every customer, anywhere can affect your brand with a Tweet. If that isn’t a reason for companies to start Tweeting, I don’t know what would be.
Another interesting feature Google has added is the “hot topics” to Google trends which provides marketers insight into what’s “hot” right now and numerous real-time promotion options.
As a small business owner that is active within social media channels on a daily basis, (17k followers on Twitter, 1,000+ on Facebook, 1,000+ on LinkedIn) I know how overwhelming major changes like this can be for small business marketers. To help you better understand the implications of real time search on Google, I thought I’d share the following 10 resources:
WebProNews: What Google’s Real-Time Search Means to SEO, PPC & Reputation Management
Silicon Angle from NY Times: Real Time Article Explained for the Common Man and Women
Komarketing Blog: Social media marketing visibility gets a boost with Google’s real-time search
Social Media B2B: Google Will Force All B2B Companies to Tweet
Search Engine Journal: Why Real Time Search Should Interest SEOs
Search Engine Land: Search and Real Time Madness
Google Tutor: Video: Real Time Search
Search Engine People: What is Google Real Time Search?
High Position Blog: Will SEO turn to PPC to Beat Spammers in Real Time Search Results?
As you can see, there are many perspectives to the real time search issue. Make no mistake, if you’re not watching the Google home page now, you should be. If you’re not watching what your customers, competitors, employees and staff are Tweeting, you should be. For small businesses that don’t have time to do it themselves, that’s what agencies like TopRank are for :).