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    Masters Merchandise Available Online

    Masters Merchandise Available Online

    Carol Carter
    Sales & MarketingOperations

    If you’ve ever been to the Masters Golf Tournament at the oh-so-traditional Augusta National Golf Club in Augusta, Georgia, then you know that for all the prestige and money represented, there’s precious little visible commercialism. It’s but one of the charms of the venerable golf club.

    Food tents are tucked away in stands of trees, as unobtrusive as possible. You sort of have to search to find them. Brand names of soft drinks are covered up on the dispensing machines, and the choice of sandwiches is basic: pimento cheese or ham and cheese on ordinary bread with few trimmings, and barbecue on a bun. They come in plain plastic bags. That’s about it. If you want a soft drink, order a cola. You’ll get a Coke.

    There are no ads for anything anywhere on the course, just the green green grass of Augusta accented by azalea blossoms. It’s quite beautiful.

    ALSO READ: How I Turned My Hobby Into a Successful Business Venture

    But there are souvenirs to be had, sold at just a few spots at Augusta National. However, if you are one of thousands who cannot score Masters tickets (not many do), you still can purchase official Masters merchandise thanks to the internet.

    One website, MMO Golf, has arrangements with the pro shop at Augusta National, whereby you place your order on their site, they send the order to the pro shop, and you get your licensed cap or whatever it is you want. A second site, Great Golf Memories, apparently has a buyer onsite at Augusta National.

    The point is this: You cannot go to the mall sporting goods store and pick up licensed Masters merchandise. You buy it in Augusta, during the Masters. Or, now you can buy it online through these dealers, during the Masters. Not a bad deal at all for golf fanatics.

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    Profile: Carol Carter

    Multi award-winning Carol Carter has been a business journalist since 1978, when she was among the founding staff of Atlanta Business Chronicle, for which she served as editor, managing editor, reporter and columnist.

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