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Carol Carter

Author Profile

Carol Carter

Biography

Multi award-winning Carol Carter has been a business journalist since 1978, when she was among the founding staff of Atlanta Business Chronicle, for which she served as editor, managing editor, reporter and columnist.

ARTICLES BY Carol Carter

Secrets to Increasing Your Mother's Day Retail Sales

When it comes to Mother's Day, smart advertisers give consumers permission to be sentimental.

Maximize Your Next Retail Buying Trip

Three seasoned retailers weigh in on the best way to get the most out of your next retail market visit.

Retailers Prepare for Post-Thanksgiving Shopping Frenzy

The shopping day following Thanksgiving, known to retailers as "Black Friday," serves as the official kickoff to the holiday shopping season.

Retailers Give Back with Charity Promotions

More and more retailers are making social responsibility a key component of their business practices.

Cyber Monday Gaining Traction as a Holiday Shopping Tradition

The Monday after Thanksgiving is fast becoming the fourth official day of the Black Friday weekend shopping spree, with more and more consumers heading online to make their purchases. And online retailers are starting to take notice.

Halloween Season Scares Up Big Profits for Retailers

The month of October was once a "dead zone" for retailers. But now, with ever-increasing Halloween sales, the Great Pumpkin of Retail wears a big, toothy smile.

The Secrets of Great Store Design

Two leading retail design experts weigh in on how best to use savvy store design to lure shoppers in and ensure they don't leave empty-handed.

Creative Retailers Cash in on Valentine's Day Profits

Retailers still have a chance at that profit by creatively marketing their products to shoppers.

Small Stores Use Creativity to Compete with Big-Box Shops

There are some secret weapons that smaller stores can use to go head to head with the big-box shops.

Everything Old is New at Best Buy

Vinyl records!