By Taylor Johnson
You run a creative marketing agency. Your website and social media pages tell potential clients that you’re a young, energetic team bursting with amazing ideas and fresh content, yet your office furniture and work area say boring and uninspiring. It’s time to mix it up. It is 2016, after all, and innovative offices are all the rage.
If you run a company where clients pay you for your creative ideas, here’s why you should be working in a creative office environment and space:
1. It reflects your work.
You’re a team of young professionals oozing inspirational ideas and enthusiasm. Your website and marketing materials are sleek, so why should this stop at your office? Your office should be a reflection of your company ethos and who you want to be viewed as. Bland walls, bog-standard office furniture, and cubicles do not scream, “Hire us! We’ll create awesome content for you.”
Your space should be an inspirational working environment that reflects your company’s true abilities. Redesiging your office doesn’t have to be costly, either. There are tons of ways you can make improvements on a minimal budget (but more of that later).
2. It can enhance your mood.
A positive and uplifting environment does wonders for your creativity and your attitude. In fact, it’s been reported that even wall colour can affect your mood. A positive environment equates to a positive state of mind, and you’re far more likely to feel stimulated in an aesthetically pleasing office space. After all, chipped walls and questionable office carpets hardly scream motivational atmosphere.
3. It can increase success.
If you’re a creative agency, then it’s more than likely you’ll be host to a fair amount of meetings with existing clients and potential clients or even business partners. First impressions are everything. We’re taught this from day one, so whilst you might have dressed up smartly in your new suit, what about the office itself? Is it welcoming? Is it stylish? Or is it just plain dull? Ask yourself what sort of environment you would like to enter if you were the visiting person and go from here. You’ll be raking in the new clients in no time.
4. It will improve team relations.
Cubicles are so 2001. They can be very solitary and lonely, and they’re definitely not the most encouraging of environments to spend nine hours a day in. These days it’s all about an open plan office. Not only does an open plan offer a more welcoming environment, it can also increase communication amongst colleagues. You also might find that work gets completed quicker, and departments communicate better amongst themselves as well. Note: even with an open plan, you will probably still require a meeting room or two as sometime there’s a need for a private area.
5. It will encourage staff retention.
Hiring new staff is not only a costly process, it can be extremely time consuming too, and that’s just the start. Training can be a long process, especially if the person who has left had a high level of responsibility and had already developed solid relationships with clients.