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Why You Should Update Your Website Instead of Redesigning It

A website isn’t a static billboard—it’s a selling tool that should be responsive to customer needs. Incremental website updates offer greater speed, sustainability, and CMO satisfaction than a total redesign.

Secrets to Managing Cash Flow in a Seasonal Small Business

Secrets to Managing Cash Flow in a Seasonal Small Business

Cash flow management is critical to the stability of any business. Add the complexity of a seasonal business, and the need for disciplined cash flow management becomes even more significant.

How to Hire a Marketer for Your Small Business

How to Hire a Marketer for Your Small Business

Since most marketers can talk the talk, it’s critical to use your hiring process to find marketers who can also walk the walk.

How to Carry Out an Effective Employee Evaluation

How to Carry Out an Effective Employee Evaluation

Employee reviews are often regarded as a bureaucratic exercise to be ticked off a "to-do list," but if they are prepared for and conducted properly, they can be of real value to a company.

How to Humanize Your Brand: 5 Valuable Techniques

How to Humanize Your Brand: 5 Valuable Techniques

For your business to appear trustworthy and likeable—and not be seen as a faceless corporate machine—you need to show there are real, genuine people behind your brand.

How to Become a Better Business Writer—And How Fluff Can Help

How to Become a Better Business Writer—And How Fluff Can Help

Adding extraneous words to your business writing isn’t always bad—it can often help ensure your message stays positive and reduces the likelihood of miscommunication among colleagues.

7 Key Elements of a Landing Page

7 Key Elements of a Landing Page

Landing pages are essential for marketing a business's products or services. In this post, we give 7 tips on how to design your landing page to optimize conversions.

Is the Client Asking for Endless Revisions? Put a Stop to Excessive Requests for Changes

Is the Client Asking for Endless Revisions? Put a Stop to Excessive Requests for Changes

There’s no way to eliminate the need for design revisions when working with a client, but there are ways to significantly reduce the number of revisions.

5 Important Features of a 401(k) Plan for Business Owners

5 Important Features of a 401(k) Plan for Business Owners

Offering a 401(k) plan is a great way for a small business to attract and retain key employees. Here are features a plan should have to be an effective “talent attractor."

3 Smart Strategies for Hiring in a Tight Job Market

3 Smart Strategies for Hiring in a Tight Job Market

In today's hiring landscape, job seekers have the upper hand. While this is great news for employees, it presents challenges for employers when it comes to attracting and securing top talent.