Dictionary of Computer and Internet Terms: banner
banner
- an extra page with an identifying name in large letters, printed to identify a printout.
- a sign made by piecing together pages of computer printout.
- an area of a web page reserved for an advertisement. See banner ad.
Dictionary of Marketing Terms: banner
banner
- display poster designed to look like a flag, with an imprinted advertising message. It is usually draped over a cord or wire and flown overhead. A banner is used generally as a customer awareness tool in high-traffic areas in retail stores, such as supermarkets or discount variety stores, where it will have good visibility.
- see bannerhead.
- see banner ad.
