Author Profile
Sean Kelly
Biography
Kelly is a leading expert in marketing and brand development for start-up, franchise companies with 20 years and hundreds of client engagements to his credit. He writes for the Franchise Blog on AllBusiness.
ARTICLES BY Sean Kelly
Drive Awareness with a Distinctive Marketing Vehicle
Tucson, Arizona-based Truly Nolen of America first transformed their utilitarian vehicles into moving billboards in 1961.
Why New Franchises are Worth a Look (Part 2): Growth Potential
Getting in on the ground floor of a new or undiscovered franchise could also mean that you'll have room to grow your business with new locations for years to come.
Why New Franchises are Worth a Look (Part 1): Variety
Of thousands of franchise companies in the U.S., the overwhelming majority have fewer than 50 units, and many have fewer than 25. That means there are hundreds of great opportunities waiting to be discovered.
A Franchise Program That Rewards Veterans
The Little Caesars Veterans Program provides business opportunities to veterans as they transition to civilian life or seek a career change.
Curves Franchise: Members Mull Takeover of Distressed Club
When Curves for Women franchise owner Logan Chung abruptly closed his two Chicago area fitness clubs, he left his employees without paychecks and members without a fitness program.
Companies Must Be Diligent in Protecting Their Brands
Eternal vigilance is also the price of maintaining a strong franchise brand and preserving the integrity of chain's trademarks. KFC, a division of fast food franchise giant YUM Brands, demonstrated its vigilance this past week by taking quick action against a California Republican group that used the KFC logo on a racist graphic printed and distributed in its newsletter.
