Little Caesars is Doing Well by Doing Good… through its Little Caesars Veterans Program.
If you’re an honorably discharged U.S. Veteran interested in owning your own business, the Little Caesars Veterans Program was designed to reward you with up to $68,000 for your service if you are disabled, and $20,000 if you’re not.
Background of the Little Caesars Veterans Program
The Little Caesars Veterans Program got its start when Little Caesars chairman and founder and U.S. Marine Michael Ilitch read about Army Staff Sergeant Robbie Doughty, who lost his legs while serving in Iraq. Ilitch was impressed with Doughty’s attitude and strength of character, and after getting to know him, felt that Doughty could be an entrepreneur. Wanting to show his appreciation, Ilitch gave Doughty a Little Caesars store, which he runs in his home town of Paducah, Ky. Inspired by Doughty’s story to do more, Ilitch asked the Little Caesars management team to develop a program that would provide business opportunities to more veterans. The result: the Little Caesars Veterans Program.
The program was launched in 2006. Within two years, nearly three times the expected number of veterans were participating in the program as expected. Currently, 45 veterans collectively are applying more than $1.25 million in credits and benefits to help them grow their Little Caesars businesses. To date, 2,400 inquires have been made about the program.
The Benefits of the Little Caesars Veterans Program
The Little Caesars Veterans Program provides business opportunities to veterans as they transition to civilian life or seek a career change. It offers honorably discharged service-disabled veterans who qualify as Little Caesars franchisees a benefit of up to approximately $68,000. The benefit for honorably discharged non-service-disabled veterans who qualify as Little Caesars franchisees has now increased to up to approximately $20,000.
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Relentless marketer Sean
Kelly is a 20 year veteran of the franchise industry, and founder of the
award-winning marketing firm IdeaFarm. In 2006, he founded the FranBest franchise network, best franchise opportunities, the top new franchises, franchise marketing, franchise public relations and small business marketing. Contact
him at seankelly[at]ideafarm.net.