Why New Franchises are Worth a Look (Part 1): Variety

Common wisdom suggests that joining a large, well-established franchise chain

is the safest route.

There’s no doubt that many large, well-established franchise chains provide

tremendous advantages that small or relatively new chains can’t, such as the

possibility of large-scale purchasing power, national advertising campaigns and

established brand recognition. And it’s definitely true that many small and/or

start-up franchise chains have not yet, and might not, stand the test time.

However, in recent years a bold new generation of franchise concepts has burst

on the scene. What they lack in size and longevity they’re making up for in

youthful energy, innovation, personal attention and a host of other benefits.

Here are a few reasons to give them a look.

Sheer numbers; greater variety

Of thousands of franchise companies in the U.S., the overwhelming majority

have fewer than 50 units, and many have fewer than 25. That means there are

hundreds of great opportunities waiting to be discovered. Odds are, one of them

is right for you and your particular market. 

Some of today's new, innovative franchise concepts didn't even exist 5 or 10

years ago.  Top New Franchises, a website dedicated to new and emerging

franchises, lists such emerging concepts as massage and spa franchises, high

tech digital security franchises, digital photography franchises, GPS-based

vehicle tracking franchises.

Be aware that some might not be around 5 or 10 years from now.  Sorting out

tomorrow's success stories from the flash-in-the-pan concepts is your job - and

an important one.

Relentless marketer Sean

Kelly is a 20 year veteran of the franchise industry, and founder of the

award-winning marketing firm IdeaFarm. In 2006, he founded the FranBest franchise network, best franchise opportunities, the top new franchises, franchise marketing, franchise public relations and small business marketing. Contact

him at seankelly[at]ideafarm.net.