Common wisdom suggests that joining a large, well-established franchise chain
is the safest route.
There’s no doubt that many large, well-established franchise chains provide
tremendous advantages that small or relatively new chains can’t, such as the
possibility of large-scale purchasing power, national advertising campaigns and
established brand recognition. And it’s definitely true that many small and/or
start-up franchise chains have not yet, and might not, stand the test time.
However, in recent years a bold new generation of franchise concepts has burst
on the scene. What they lack in size and longevity they’re making up for in
youthful energy, innovation, personal attention and a host of other benefits.
Here are a few reasons to give them a look.
Sheer numbers; greater variety
Of thousands of franchise companies in the U.S., the overwhelming majority
have fewer than 50 units, and many have fewer than 25. That means there are
hundreds of great opportunities waiting to be discovered. Odds are, one of them
is right for you and your particular market.
Some of today’s new, innovative franchise concepts didn’t even exist 5 or 10
years ago. Top New Franchises, a website dedicated to new and emerging
franchises, lists such emerging concepts as massage and spa franchises, high
tech digital security franchises, digital photography franchises, GPS-based
vehicle tracking franchises.
Be aware that some might not be around 5 or 10 years from now. Sorting out
tomorrow’s success stories from the flash-in-the-pan concepts is your job – and
an important one.
Relentless marketer Sean
Kelly is a 20 year veteran of the franchise industry, and founder of the
award-winning marketing firm IdeaFarm. In 2006, he founded the FranBest franchise network, best franchise opportunities, the top new franchises, franchise marketing, franchise public relations and small business marketing. Contact
him at seankelly[at]ideafarm.net.