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Lori Richardson

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Lori Richardson

Biography

Lori Richardson shares experience gained from over 20 years in commercial and corporate sales roles, from individual contributor to management.

ARTICLES BY Lori Richardson

Business Owners Share Their Top 8 Branding Mistakes

When a small business owner sets out to sell their products and services, they often make some common mistakes.

Cold Calling Versus Content Creation - Who's the Heavyweight?

Are you reaching prospects by phone? Looking at inbound marketing vs. outbound calling as an "either or"? Small and Medium-sized businesses throughout the world (as well as Fortune 500 companies) are working now on the perfect balance between inbound marketing based on great content and search plus just the right amount of outbound calling by phone.

What Is the State of Sales 2.0?

Selling is changing. Have you kept up with the changes? (or better yet, how buying has changed?) Start by looking at yourself as a consumer.

Five Steps to Getting Focus on Growing Revenues

Working on prospecting to grow sales? Whether you are an entrepreneur or a sales professional - sometimes it is difficult to get in the groove of prospecting, even though this will lead to revenues for you.

Relationship Building Plan- To Grow Sales

Plan ahead to win more business. This is the time of year when one needs to put systems and processes in place to grow business the rest of Q1 and throughout the year. To do this, set aside planning time by actually blocking it into your calendar

The Power of a Customer Testimonial: Be Specific

There is no better endorsement for your products and services than having a respected third-party recommend you. Metrics in business-to-business selling now backs this up. Years ago, in the sales training sessions we would do with our sales reps, we would ask (beg, quite often) for them to get one new endorsement, on the customer's letterhead each week.

Revenue Producers: It's Time for Focus to Grow Sales

There are so many gadgets, tools, and ideas about growing sales. You could go to Bing or Google and find millions of links that could put you in a non-stop search mode for years. But what grows sales? In talking with over 1500 small business owners, sales professionals, consultants, and entrepreneurs last year in my Small Business Innovation Tour, I saw

End of Year Gifts of Thoughtfullness for Business Builders

We have talked about some of these most appreciated business ideas in previous posts here and elsewere (see "Business Gift Ideas" here) - and as adults we learn through repetition and reinforcement, so..... here are a few emphasized points to giving in BIG ways to those business owners and business workers you'd like to do something nice for.

Great Tools for Business Getting Better: Salesforce.com's Dreamforce Event

It's a cross between a great, huge trade conference plus theater plus concert - the annual Dreamforce conference in San Francisco put on by Salesforce.com which kicked off formally today at Moscone Center. We're not just talking one building but three - and nearly everyone on the street

Tory Johnson Will Inspire at MA Conference for Women

It was both energizing and exhausting speaking with best-selling author, energizing speaker, and effective business leader, Tory Johnson - exhausting in a good way.