What Is the State of Sales 2.0?

Have you kept up with how sales is changing? (or better yet, how buying has changed?) Look at yourself as a consumer.

Let's say you want to buy a new laptop, netbook, refrigerator, or automobile. Doesn't nearly everyone start on the Web? You do a search and a thorough reading others' endorsements and product facts. As you visit various websites you often narrow down your choice or come to the exact item you want. Right?

Businesses are doing the same thing -- they are doing their own research, unlike the "old days" (pre-Sales 2.0) when they might engage vendors to come in and offer information, ideas, demos, and maybe even trial contracts. Not anymore.

Now you can be picked or not picked simply by if and where you are visible and by the quality of your content online. To go along with that, now there are many online tools that help businesses to be more streamlined and help them be more visible to prospective customers looking for the products and services they can offer. Take a look at an overview of Sales 2.0.

The next Sales 2.0 Conference is coming up on March 7-8 in San Francisco. We will be there to blog about what we are seeing -- what tools have evolved, who are the new vendors in this space, and how are businesses using these tools to grow revenues?

The question for you is: what are you looking for to support your sales efforts and sales process? What could you leverage in technology to grow revenues? Post your comments or visit Score More Sales to share your ideas - get in the discussion. The new way of buying and selling is evolving, but it is here.