12 Business Experts You Should Be Following on Facebook

By Lesley Vos

Gone are the days when Facebook was a just social network for friends and relatives. It's become a powerful tool for brands to build awareness and trust, as well as communicate marketing messages to their audience. With more than 2 billion daily active users, Facebook deservedly wins as the No. 1 social platform for about 60 million of businesses trying to turn users into followers for better conversion.

The same goes for personal brands.

Entrepreneurs go to Facebook for case studies, information, and insights to add to their business strategies. And who can introduce the latest trends, actionable tips and tricks, and marketing techniques better than business writers: top-ranked and best-selling ones? Here are a dozen experts in entrepreneurship, marketing, and leadership that you should be following on Facebook.

Seth Godin

An entrepreneur, blogger, author of 18 books, TED speaker… Seth Godin writes about marketing and leadership in the post-industrial revolution. You probably are familiar with his books, which include Purple Cow and The Dip. Godin is also known for his short blog posts which are some of the most readable and shared on the internet. Follow Seth Godin on Facebook.

Guy Kawasaki

A venture capitalist and marketing specialist, Guy Kawasaki is known for popularizing the concept of evangelism marketing. He has written multiple books about competition, sales, and finding your place in a fast growing and moving world. Follow Guy Kawasaki on Facebook.

Robert Cialdini

Robert Cialdini is a psychologist and the author of books on persuasion for business, marketing, and daily life. According to Cialdini, all decisions you make in life—including “to buy or not to buy”—are based on a number of principles that includes unity: "The more you identify yourself with others, the more you are influenced by them." Follow Robert Cialdini on Facebook.

Indra Nooyi

As Chairman and Chief Executive Officer of PepsiCo, Indra Nooyi is ranked among the world’s 100 most powerful women. Her strong leadership is shown through the success of the company. Follow Indra Nooyi on Facebook.

Michael Hyatt

Michael Hyatt's marketing tagline is "Your Leadership Mentor." The former CEO of Thomas Nelson Publishers is a blogger, speaker, and author of seven books about goal setting, business writing, and productivity. If you're looking for motivation as well as a methodology to create an actionable business plan, you should be following this writer. Hyatt also hosts a podcast on international leadership. Follow Michael Hyatt on Facebook.

Michael Stelzner

To learn the secrets of effective social media marketing, you might want to follow this business writer on Facebook. Michael Stelzner is the founder of the online blog Social Media Examiner, and he writes educational articles, step-by-step guides, case studies, and tutorials on everything you need to know about marketing on social media. Follow Michael Stelzner on Facebook.

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Shama Hyder

Founder and CEO of Zen Media, Shama Hyder is known as a visionary strategist and has mastered the power of social media marketing for business success. She's the author of The Zen of Social Media Marketing and Momentum, and her achievements are marked by numerous entrepreneurial honors and awards from business publications, as well as the White House and the United Nations. Follow Shama Hyder on Facebook.

Ian Brodie

Specializing in authority and lead generation, marketing consultant Ian Brodie shares actionable techniques to help entrepreneurs become experts in their business field. His "5 Day Authority Challenge" helps professionals explore their businesses to understand the changes they need to do to make it more effective. Top Sales World magazine calls Brodie “one of the top 50 global thought leaders in marketing and sales.” Follow Ian Brodie on Facebook.

Brian Tracy

Well-known public speaker and author on motivation and self-development Brian Tracy has provided inspiration to entrepreneurs all over the world. He has written over 70 books translated into multiple languages; two popular ones include The Psychology of Achievement and Eat That Frog! Tracy's Facebook page is a great platform for finding out about the latest news and trends. Follow Brian Tracy on Facebook.

Kim Garst

Kim Garst is an international marketing strategist, speaker, and bestselling author. Co-founder of Boom! Social, a business strategy consulting firm, Garst is also known as one of the world's most retweeted people among digital marketers, and she's provided digital marketing advice to some of the nation's largest companies. Follow Kim Garst on Facebook.

Lee Odden

Lee Odden, the CEO of TopRank Marketing, is a consultant, public speaker, PR strategist, and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. He teaches entrepreneurs how to manage their businesses online. Odden is an active thought leader and contributor to many websites, including Content Marketing Institute, CMO, Social Media Examiner, B2B Marketing, and more. Follow Lee Odden on Facebook.

Jeffrey Gitomer

Jeffrey Gitomer is a professional speaker, business trainer, lecturer, and author who writes about sales, customer loyalty, productivity, and self-development. His learning academy provides online training for business people, and his The Little Gold Book of YES! Attitude and The Sales Bible have been New York Times best sellers. Gitomer is a certified speaking professional whose webinars and podcasts motivate thousands of business owners worldwide. Follow Jeffrey Gitomer on Facebook.

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