20 Twitter Accounts Every Small Business Owner Should Follow

How do you feel about Twitter? Love it? Don’t get it? Don’t want to get it?

If you’re a small business owner who feels like Twitter is the biggest ego fest and waste of time ever created, you may need to adjust whom you’ve been following.

These 20 Twitter accounts small business owners should follow all deliver top-notch, super-useful content for small business owners. You’ll pick up great tips for your business, and you’ll see Twitter used by people who are actually getting results from it. Who says you can’t double-task?

20 Twitter accounts small business owners should follow

1) Forbes Magazine | @Forbes

16.8 million followers

It’s certainly not the only publication in the small business market space, but Forbes could win the prize for most influential. Nearly 17 million Twitter followers can’t be wrong. If you’re a technology news and insights fan, @ForbesTech is a great resource, too.

2) Inc. Magazine | @Inc

2.7M followers

Inc. is another magazine with high-quality articles that teach you what you need to know to start and grow your business. Lots of great shareable content, too.

3) Entrepreneur Magazine | @Entrepreneur

3.5 million followers

Whether you’re a startup or a business with a few years under your belt, Entrepreneur is great source of reliable and interesting business news and tips. It’s also a good source for finding retweets. Under 35? Check out their millennial version: @YoungEnt.

4) Fast Company Magazine | @FastCompany

2.3M followers

Expect a steady stream of out-of-the-box business models and inspiring success stories from Fast Company. Those in the design and creative world should follow @FastCoDesign.

5) Fox Business News | @FoxBusiness

787.5K followers

A great site for following daily business headlines and checking out expert analysis.

6) The Wall Street Journal | @WSJ

18.8M followers

Probably only the Wall Street Journal has enough clout to trump Forbes. It’s not quite as focused on small business issues as I’d like, but there’s a clear business slant here, and nobody can deny this is one of THE newspapers of record in our country.

7) Harvard Business Review | @HarvardBiz

5.6M followers

Despite its lofty origins, the Harvard Business Review is actually a practical, engaging, entertaining read for any small business owner. Plus, you’ll get to say stuff like, “Oh yes, I read about that in the Harvard Business Review.”

8) Foursquare | @FourSquare

22.8K followers

One for the local businesses! This is also one of the best executions of a Twitter account here. Foursquare has a rich pool of content for its Twitter feed, and it uses it well.

9) Marketing Profs | @MarketingProfs

456.1K followers

Forbes calls Ann Handley the most influential woman in social media. Her company, Marketing Profs, offers great training and education for today’s marketers, and her tweets are a first-rate source for practical, hands-on digital marketing information on the Web.

10) Marketing Sherpa | @MarketingSherpa

60.8K followers

Great research source! This is a highly respected source for digital marketing case studies among those in the know. They’ve got a good number of B2B studies, which can be hard to find.

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11) Buffer | @Buffer

993.1K followers

One of the best sources on social media marketing, especially if you’ve got a tight budget.

12) HubSpot | @HubSpot

812.9K followers

HubSpot is pretty much the best of the best for inbound marketing advice. They make it easy.

13) Small Business Administration | @SBAgov

540.4K followers

SBA tweets have great general small business information and keep you abreast of news, tips, and resources. Very useful information, especially if you don’t have a marketing background.

14) Duct Tape Marketing | @DuctTape

106.5K followers

If you’re a “solopreneur” or a consultant, Duct Tape Marketing is a must-follow account. John Jantsch's blog is essential reading, too.

15) National Federation of Independent Businesses | @NFIB

126.9K followers

NFIB's tweets cover a broad spectrum of small business topics such as minimum wage, social media, loans, legal issues, and advocacy. Great resource for government-related business news.

16) Small Biz Trends | @SmallBizTrends

40.2K followers

Owned and managed by Anita Campbell, Small Business Trends is a massive website of marketing, management, technology, and financial advice for small businesses.

17) TechCrunch | @TechCrunch

10M million followers

This source might be a little too technical for some, but it’s a great way to keep up with the latest apps, tech innovations, and tech news.

18) James Altucher | @Jaltucher

209.8K followers

James Altucher is a trader, investor, entrepreneur, writer, and author of the Choose Yourself books. His material strikes a chord for some and hits a nerve for others, but he's definitely worth checking out.

19) Melinda Emerson | @SmallBizLady

290.7K followers

Forbes named Melinda the No. 1 most influential woman for entrepreneurs. She’s an expert on digital and brick-and-mortar marketing.

20) U.S. Small Business Administration | @SBAgov

540.5K followers

Last but certainly not least, keeps tabs on government programs to support small businesses by following the SBA on Twitter.