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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
Hand giving and receiving money
Too often, new entrepreneurs and business owners give away too much for free. But when you establish value, what you do becomes more valuable.
There aren't many small business owners who can afford multimillion-dollar holiday marketing campaigns, but we can learn from companies with big budgets.
reading a book
To help you think through gifts for your favorite reader, or for you to have something to read during your downtime, we've recommended 10 books.
Many anonymous social media apps have launched in the past 18 months to give us back some sort of safe place to post online. But are they really anonymous?
Drew Hendricks presents a roundup of online marketing trends for the past year: the rise of content marketing, image-centric content, social media expansion, and mobile-friendly websites.
content marketing
Thought leadership has become increasingly important for content marketing. In order to get customers to look for you, you must build a name for yourself.
digital marketing
For years, marketers fought against difficult-to-pin-down ROI, bosses who didn't "get" social media, and a deluge of hard-to-analyze data. But things may finally be changing.
While branding with images may seem easy at first glance, it's a lot more complex than you might imagine. We consider some of the most important aspects of a successful brand image.
John Jantsch of Duct Tape Marketing interviews the co-authors of Renewable Referrals, on how to generate more referrals for your own business.
Vlad Molchadski
As more companies migrate their marketing budgets from traditional to digital marketing channels, business is zooming for digital marketing firms like BizTraffic.
Filed In: Sales & Marketing
With the holiday season now upon us, it's time to work on holiday marketing strategies that will increase sales and attract more customers to your business.
website concept
If you're making one of these 7 mistakes with your business website, you could be driving customers away instead of drawing them in.
loyalty program
Would your business benefit from a loyalty program? If you're wondering where to start and how to get your customers to participate, read on.
Filed In: Sales and Sales & Marketing
How different is sales work around the world? With data on sales work from over 150 countries, we decided to find out. Come and see why this matters to you.
Google's newest search algorithm update, released earlier this summer, was unannounced. While Pigeon was a startling surprise for many small businesses, its effects are not necessarily bad.
Social media has changed how PR companies handle marketing campaigns, and this is evident through these five trends.
business technology
Filed In: Technology
When was the last time you assessed your business's current technologies and looked ahead to see what your tech needs will be? Start the process now.
making money
One of the best ways to make more money with less effort is by marketing to existing customers. We share five ideas to get you started.
Ello Logo
By now you've probably heard rumblings about a new social network called Ello, which some claim will one day topple Facebook. But John Jantsch of Duct Tape Marketing thinks that's missing the point.
Filed In: Getting Started
Some business owners want to target the largest market possible. But the truth is, you must have a unique quality or expertise to separate your business from the competition.

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