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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
If you're wondering what social media outlet your business should be using today, look no further than Instagram.
Hands typing on a laptop computer
If you're a small business owner, guest posting is a great PR tactic to build awareness for your business and position you as a go-to expert in your field. Follow these easy steps...
Google Plus logo
Of all the social media platforms, Google+ could be the most important to your business. Learn how to grow and engage with your followers.
Press Releases concept
An effective way to promote your business is to write and distribute press releases. And what makes a press release good enough to excite an editor? News.
Public Relations concept
The PR industry has changed significantly, but it's all for the better. Rather than think of it as some sort of magic, think about it like a marathon.
reputation management - your brand online
Luckily, when it comes to keeping an eye on the buzz about your business online, there are many tools out there that can help without making a dent in your marketing budget.
Filed In: Business Planning and Finance
Are you constantly bombarded with new studies, briefs or white papers about online marketing? Learn how to extract the valuable information from these oftentimes biased sources.
direct mail marketing
If you haven't started your direct-mail marketing program yet, what are you waiting for? It is still an extremely effective way to connect with existing customers as well as prospects.
banner ads
A few simple design tricks can make the difference between producing an ad people will want to click on and one they want to run from.
Have you had bad experiences with pay-per-click companies in the past? Learn how to break the cycle of PPC abuse!
Using a megaphone
Press releases have long been a valuable marketing tool; however, we don't use them effectively. Read on to find out how you can put them to work for your business.
press release
Social media and the rise of brand journalism have ushered in a new era for creating and sharing content. If you're serious about your PR, you need to reinvent your approach.
We're in the News Newspaper Headline
It's no surprise the world is changing. Technology is creating an environment that requires us all to evolve quickly. Traditional PR is no different.
online advertising
As customers increasingly go online, small businesses' advertising dollars are, too. A new study shows small businesses are warming to online advertising. Does your 2014 marketing plan measure up?
stickman with megaphone
Mark Cuban recently wrote a startup should never hire a PR firm. Here is the flip side of that argument, and where an entrepreneur should spend time.
yelp logo
If, like many small business owners, you have a business listing on Yelp but the reviews are less positive than you'd like, try these four proven ways to increase your star rating.
Press releases, says Google, aren't appropriate tools for getting backlinks and using keywords. But does that make them not worth using? Not at all, and here's why.
scared businessman
Done well, press releases are the perfect media-marketing tool. Done poorly, they can cause your business undue embarrassement. Here are seven mistakes to watch out for when crafting and distributing yours.
reputation management - your brand online
While reputation management can be a full-time job for some larger organizations, a small business doesn't have that luxury. Here's a step-by-step plan that can be completed by anyone within your small business.
twitter logo
Alex Morris looks at how some of the biggest companies present themselves on Twitter and discovers a wide variety of social media strategies at play. Which company should your small business emulate?

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