Sales & Marketing > Advertising, Marketing & PR | Business solutions from AllBusiness.com
Facebook Twitter Google+ You Tube RSS Feed

Newsletter SignUp

Get your business loan online with confidence.Thousands of businesses have received loans to date. Get started now!

Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
Hand giving and receiving money
Too often, new entrepreneurs and business owners give away too much for free. But when you establish value, what you do becomes more valuable.
Experts
Santa-Claus-Advertising
There aren't many small business owners who can afford multimillion-dollar holiday marketing campaigns, but we can learn from companies with big budgets.
Experts
reading a book
To help you think through gifts for your favorite reader, or for you to have something to read during your downtime, we've recommended 10 books.
Experts
anonymous
Many anonymous social media apps have launched in the past 18 months to give us back some sort of safe place to post online. But are they really anonymous?
Experts
web-marketing
Drew Hendricks presents a roundup of online marketing trends for the past year: the rise of content marketing, image-centric content, social media expansion, and mobile-friendly websites.
Experts
content marketing
Thought leadership has become increasingly important for content marketing. In order to get customers to look for you, you must build a name for yourself.
Experts
digital marketing
For years, marketers fought against difficult-to-pin-down ROI, bosses who didn't "get" social media, and a deluge of hard-to-analyze data. But things may finally be changing.
Experts
Brand
While branding with images may seem easy at first glance, it's a lot more complex than you might imagine. We consider some of the most important aspects of a successful brand image.
Experts
referrals
John Jantsch of Duct Tape Marketing interviews the co-authors of Renewable Referrals, on how to generate more referrals for your own business.
Experts
Vlad Molchadski
As more companies migrate their marketing budgets from traditional to digital marketing channels, business is zooming for digital marketing firms like BizTraffic.
Experts
holiday-shopping
Filed In: Sales & Marketing
With the holiday season now upon us, it's time to work on holiday marketing strategies that will increase sales and attract more customers to your business.
Experts
website concept
If you're making one of these 7 mistakes with your business website, you could be driving customers away instead of drawing them in.
Experts
loyalty program
Would your business benefit from a loyalty program? If you're wondering where to start and how to get your customers to participate, read on.
Experts
salesman
Filed In: Sales and Sales & Marketing
How different is sales work around the world? With data on sales work from over 150 countries, we decided to find out. Come and see why this matters to you.
Experts
pigeon
Google's newest search algorithm update, released earlier this summer, was unannounced. While Pigeon was a startling surprise for many small businesses, its effects are not necessarily bad.
Experts
Sunrise
Social media has changed how PR companies handle marketing campaigns, and this is evident through these five trends.
Experts
business technology
Filed In: Technology
When was the last time you assessed your business's current technologies and looked ahead to see what your tech needs will be? Start the process now.
Experts
making money
One of the best ways to make more money with less effort is by marketing to existing customers. We share five ideas to get you started.
Experts
Ello Logo
By now you've probably heard rumblings about a new social network called Ello, which some claim will one day topple Facebook. But John Jantsch of Duct Tape Marketing thinks that's missing the point.
Experts
unique-business
Filed In: Getting Started
Some business owners want to target the largest market possible. But the truth is, you must have a unique quality or expertise to separate your business from the competition.
Experts

Most Recent From our Experts

AllBusiness Experts
;
Close

Real Business Owners, Real Business Advice!

Sign up for practical, real-world solutions from successful business owners delivered to your inbox each Saturday morning. FREE.