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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
Ello Logo
By now you've probably heard rumblings about a new social network called Ello, which some claim will one day topple Facebook. But John Jantsch of Duct Tape Marketing thinks that's missing the point.
Tim Ryder, CFO of content marketing company, talks about his business career and his role at the innovative company that's rethinking the publishing model.
Filed In: Getting Started
Some business owners want to target the largest market possible. But the truth is, you must have a unique quality or expertise to separate your business from the competition.
As we enter the thick of the holiday season, it's time to make a final decision on what your business will do regarding holiday greeting cards. We present some good guidelines to follow.
"Content" has been the belle of the ball for marketers in recent years, but creating great content is hard, and made harder when there's no clear target audience in mind.
Inbound marketing concept
How do you gain trust? You prove to potential customers that you provide a service or a product that will make their lives better. You bring them into the fold with inbound marketing.
Happy customer
Treating customers like people and showing you enjoy interacting with them are customer service qualities that will have happy customers coming back.
Comment marketing is not only a free marketing strategy, If you're considering adding it to your marketing arsenal, the following tips will drastically improve your results.
Pensive businessman
Small business owners make lots of mistakes. But three marketing mistakes make it difficult for businesses to attract and convert the customers they need to grow.
Filed In: Mobility and Technology
If you think that mobile apps are solely for big name brands, you're wrong. Learn some of the concrete benefits of building a mobile app for your small business.
The latest Panda update from Google seems to indicate that bigger sites aren't necessarily better in search results.
content marketing
The rule "Forewarned is forearmed" works well in content marketing. Learn about common content mistakes and make your marketing 100 percent effective.
Snapchat logo
The growing popularity of Snapchat has caught the notice of digital marketers. In October Universal Studios took the first step with a film advertisement.
reputation management - your brand online
A negative Web presence can overwhelm a business, driving clients away and tarnishing its brand. Rebuilding a positive online presence takes time, but it's not as difficult as it may sound.
If you run a small business, these PR tips can help you move your company into the forefront and achieve more publicity with less effort.
Filed In: Your Career and Staffing & HR
Some people consider their personal and their professional brand two different things, but that's no longer true in today's world.
To write a compelling headline that both Google and humans will love, you have to be creative and intentional. Here are four tips to help your thinking.
We are all so busy looking at our Google analytics for our content, we forget averages are lies. Consider these things as you delve into your data.
To do well as a search marketer, it's important to constantly work on developing new skills and knowledge that will help your clients do better.
social media speech bubbles
Sure, your small business is active on social media -- but are your posts, pins, and tweets reaching the right customers?

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