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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
retro type writer
Is this the year you write a book to establish yourself as an expert? It should be! Here are 5 reasons you shouldn't put it off.
When pursuing content marketing, social proof is a big deal. But there are content distribution lies that don't equate to large numbers of social shares.
businessman surprised
Filed In: Technology
Technology can increase productivity, but you must monitor what's working and what's not. Duct Tape Marketing's John Jantsch shares his favorite web tools.
An eye
Sticky Brands are visual brands. Customers can see the difference. The brand is visibly different and visibly better. Stand out by engaging your customers' eyes and demonstrating what makes your brand unique.
Filed In: Your Career and Staffing & HR
While it's true that you can make connections online, the reality is that there is still something special about an in-person connection. Here's why we recommend gong to a conference.
Speaking with a megaphone
Customer advocates not only make more purchases, but they also generate word-of-mouth advertising. Learn how to promote customer advocacy and improve your business's bottom line.
Technology Tunnel
While no one has a crystal ball and can really predict the future, there are five communications trends that experience tells us will come true in 2015.
Filed In: Innovation and Operations
So you're ready to tackle 2015 and make it the best year your company has ever seen. Here are 12 things you can do to make this year a great one.
Filed In: Business Planning and Finance
The first quarter of 2015 will be over in the blink of a business cycle. Take the time now to set your strategic goals and tactics for the new year.
what is your story
Storytelling is gaining recognition as the ultimate marketing tool for established brands around the world. Here's how to create your own compelling brand story.
Rick Hemmerling
Rick Hemmerling's company Insect Shield has developed an innovative product that strives to protect children from insect-borne diseases such as malaria.
Building your customer email list should be at the top of your small business to-do list this year. We offer the following 10 ideas to help you get started.
Want more leads for your B2B business? Good news: the marketing strategies that work best are also among the easiest to implement.
web design
Rainmaker is jumping in and filling the void for businesses that want and need a high-end, full-featured marketing site at a fraction of the cost it would take to build on their own.
online marketing
Overwhelming. That is how many small business owners feel when it comes to websites, social media, and SEO. How to Choose Your Marketing Priorities here.
It's important to learn from past mistakes - especially other people's mistakes. Find out why these misguided marketing campaigns flopped so you don't make the same missteps.
Filed In: Your Career and Staffing & HR
No matter how you approach it, networking is almost inevitable, especially for entrepreneurs. This could be a scary realization if you're an introvert. We offer some tips to make things easier.
SEO is a critical part of any marketing plan because of its high ROI. Learn about the four most difficult parts of SEO as we break them down and explain.
Hand giving and receiving money
Too often, new entrepreneurs and business owners give away too much for free. But when you establish value, what you do becomes more valuable.
There aren't many small business owners who can afford multimillion-dollar holiday marketing campaigns, but we can learn from companies with big budgets.

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