Advertising, Marketing & PR

As e-books hit the mainstream, more businesses are using them to put a fresh new spin on their traditional marketing and customer service strategies.

Also: would you get the Taco Bell logo tattooed on your butt?

Pinterest is the hot, new social network that feeds people's creativity and also shows off your products and services in a very cool visual way. Since its launch, I've been a big proponent...

These 10 small-business rip-offs are costing your company big bucks. But you don't have to put up with it any more -- if you know how to fight back.

Many small businesses view branding as something that only big corporations need to worry about. Nothing could be further from the truth.

When I look for advice and information on how to drive change, I turn to the smartest and most reliable people I know: My friends.

In other franchise news: Quiznos fights for survival, but Subway continues to eat its lunch.

Quality content is vital to your online marketing strategy. And getting it doesn't have to be as expensive or time-consuming as you might think.

The recent redesign that Twitter rolled out should be an indicator for small businesses to get ahead of the curve with their social media campaigns.

All it takes is one good story to sell a client. But that's one story more than many small-business owners have to tell.

We present a dozen tips on how to produce punchy marketing collateral that will support your online marketing efforts and increase your sales.

With plenty of tools at your disposal, these 10 tactics make it easier than ever to harness the power of the Web and get your business noticed online.

If your Web site and online campaigns aren't optimized for mobile users, you may be losing customers.

Adding value isn't about building a better mousetrap, says John Jantsch. It's all about giving customers an experience they can't get anywhere else.

Small businesses must always be ready to make the most of marketing opportunities. Be prepared by creating these eight essential materials.

Your blog can be a powerful SEO tool. Here are some tips to optimize your blog correctly to maximize its search rankings and traffic.

Faced with limited marketing budgets and stiff competition, some companies are turning to unusual ad campaigns to gain an advantage.

Also this week: Japanese families adopt fast-food dinners as the newest Christmas custom, and Burger King cries foul over a "degrading" TV commercial.

Too many small-business owners waste valuable networking opportunities. Carol Roth offers five proven tips to make the most of your next networking event.