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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
Filed In: Sales & Marketing
Leaving your loyal customers out in the cold is like neglecting a relationship. Here's how to use loyalty marketing to retain those important relationships.
Experts
online-videos
With video, your message has a better chance of being heard, understood, and remembered. The sooner you harness this powerful communication tool, the greater the advantage to your business.
Experts
hall of fame
An organization's online reputation must be managed, though it may seem a bit overwhelming to most. Here are 14 steps to manage and maintain your reputation.
Experts
Question mark
Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively.
Experts
Great idea
Filed In: Sales and Sales & Marketing
Do you find it challenging to come up with ideas for writing great sales copy? Here are three suggestions to becoming an an idea machine.
Experts
Thumbs up like
Are young people really leaving Facebook in droves? Find out if Millennials are Facebook fans or not and what it means to your small business marketing.
Experts
facebook-logo
Facebook launches cross-device reporting for ads, which allows businesses to track sales activity across multiple devices all the way through to conversion.
Experts
mobile-web-design
Before it's too late, make it a priority to put your company's product or service at your customers' fingertips-no matter where they're shopping from.
Experts
Container Ship
There are lots of excellent resources available to help you prepare your export marketing plan. We present an overview of what this plan should include.
Experts
overwhelmed
A tight content creation schedule can zap the quality out of your content and negate the purpose of even producing it: connecting with your audience.
Experts
inspirational book
There is a challenge going around on Facebook to name the 10 books that have profoundly affected your life. We get the ball rolling.
Experts
karate
Small business expert Denise O'Berry tells us we're wasting our time by trying to listen to the advice of every marketing expert out there. It's time to learn a better way.
Experts
marketing plan concept
It's not enough to just have a marketing plan; you need an effective one. Dr. Richard Weinberger discusses market research and what to do next.
Experts
tech-savvy businessman
Want to get found online? Learn some basic but effective strategies that can help your company cultivate a positive online reputation and rank higher in Google search results.
Experts
Woman shouting using a bullhorn
Unless you are a megabrand, simply publishing content gets you nowhere. Content promotion is 90 percent of content marketing success.
Experts
Financial success
Filed In: Sales and Sales & Marketing
Successful salespeople understand the priorities of their clients. Here are tips on how to build a relationship with your clients to increase sales.
Experts
partnership
Filed In: Business Planning and Finance
When two companies that complement one another lack the funds to expand or to reach new markets, a strategic alliance may be a smart move.
Experts
hipster
We asked six entrepreneurs what unusual bit of information you can add to make your business card stand out and attract more customers.
Experts
customer-question
A customer becomes a customer when they buy a product or sign a contract. John Jantsch argues this view might be missing the bigger reality.
Experts
native
Learn how to optimize your native advertisements to generate more user engagement in three easy steps.
Experts

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