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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
Filed In: Sales & Marketing
Leaving your loyal customers out in the cold is like neglecting a relationship. Here's how to use loyalty marketing to retain those important relationships.
With video, your message has a better chance of being heard, understood, and remembered. The sooner you harness this powerful communication tool, the greater the advantage to your business.
hall of fame
An organization's online reputation must be managed, though it may seem a bit overwhelming to most. Here are 14 steps to manage and maintain your reputation.
Question mark
Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively.
Great idea
Filed In: Sales and Sales & Marketing
Do you find it challenging to come up with ideas for writing great sales copy? Here are three suggestions to becoming an an idea machine.
Thumbs up like
Are young people really leaving Facebook in droves? Find out if Millennials are Facebook fans or not and what it means to your small business marketing.
Facebook launches cross-device reporting for ads, which allows businesses to track sales activity across multiple devices all the way through to conversion.
Before it's too late, make it a priority to put your company's product or service at your customers' fingertips-no matter where they're shopping from.
Container Ship
There are lots of excellent resources available to help you prepare your export marketing plan. We present an overview of what this plan should include.
A tight content creation schedule can zap the quality out of your content and negate the purpose of even producing it: connecting with your audience.
inspirational book
There is a challenge going around on Facebook to name the 10 books that have profoundly affected your life. We get the ball rolling.
Small business expert Denise O'Berry tells us we're wasting our time by trying to listen to the advice of every marketing expert out there. It's time to learn a better way.
marketing plan concept
It's not enough to just have a marketing plan; you need an effective one. Dr. Richard Weinberger discusses market research and what to do next.
tech-savvy businessman
Want to get found online? Learn some basic but effective strategies that can help your company cultivate a positive online reputation and rank higher in Google search results.
Woman shouting using a bullhorn
Unless you are a megabrand, simply publishing content gets you nowhere. Content promotion is 90 percent of content marketing success.
Financial success
Filed In: Sales and Sales & Marketing
Successful salespeople understand the priorities of their clients. Here are tips on how to build a relationship with your clients to increase sales.
Filed In: Business Planning and Finance
When two companies that complement one another lack the funds to expand or to reach new markets, a strategic alliance may be a smart move.
We asked six entrepreneurs what unusual bit of information you can add to make your business card stand out and attract more customers.
A customer becomes a customer when they buy a product or sign a contract. John Jantsch argues this view might be missing the bigger reality.
Learn how to optimize your native advertisements to generate more user engagement in three easy steps.

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