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Advertising, Marketing & PR

From cutting-edge social media to time-tested PR tactics, craft a marketing, advertising, and public relations strategy that serves your small business.

Today's Must Read
refer a friend
Because your customers already know and trust your brand, they can be your best marketing tool. But you've still got to develop a solid strategy for your referral marketing campaign.
Experts
native
Learn how to optimize your native advertisements to generate more user engagement in three easy steps.
Experts
American Parade
Local event such as street fairs, parades, art walks, outdoor concerts, and sidewalk sales are great places for marketing your small business.
Experts
light
Panasonic's "Cut Out The Darkness" global campaign demonstrates how a company can recruit large-scale community engagement to make a world of difference.
Experts
small-town
Are you running a small business in a small town? Small town marketing may require a different approach than that used by those "big city" small businesses.
Experts
website-building
Most customers buy from websites in their own language; translating your website into other languages will attract a world of people eager to buy from you.
Experts
ROI
If you want to crank up the ROI of an email marketing campaign, segmenting your email list is key to reaching your target audience.
Experts
PESO-model1
A recent article claims business owners shouldn't hire PR help, but they should tweet and blog. Both of those are PR. Here's how PR expertise will help.
Experts
Television studio
Kickstarter campaigns can go one of two ways: financial success or miserable funding flop. Here are a few production tips to help your Kickstarter video get off the ground successfully.
Experts
PPC
It's probably safe to say that most Internet users would not miss flashing banners and pop-up advertisements if they went away. Here's a look at the future of online advertising.
Experts
Risk ahead
Today it's likely your organization will have a social media crisis at some point. Here are crisis communications lessons you can learn from Union Street Guest House.
Experts
trade show badge
Filed In: Sales & Marketing
Trade shows are a great place to sell products and network with potential clients. Use these tips to make your booth stand out in the eyes of potential customers.
Experts
jokester
You may not even like the music of Weird Al Yankovic, but he's a brilliant marketer. He turned his latest album debut into a PR coup we can all learn from.
Experts
Business speaker
Good communication is critical to the success of most businesses. Here are 7 essential concepts you must be able to communicate about your business.
Experts
Business growth
A big mistake is believing your product is right for everyone. Targeted marketing allows you to get your product in front of the right people.
Experts
airbnb-logo-hed-2014
When a misunderstood logo, poorly timed social media post, or questionably appropriate ad appears to do more harm than good for a brand, what should you do?
Experts
Internet Marketing
Native marketing and native advertising are used by some of the most powerful online social media platforms and websites today.
Experts
Urban Advertising
Street teams, or groups of people who "hit the streets" to promote a business's products or events, can be an great way to make noise for your business.
Experts
Restaurant
In an age of digital word-of-mouth, a little investment goes a long way. Here's how to build a strong online reputation for your restaurant or bar, leading to more trust and more customers.
Experts
sales-lead
Filed In: Sales and Sales & Marketing
In part 1 of a 3-part series on lead generation, Howard Yeh shares strategies to improve online customer acquisition and inbound lead generation to your website.
Experts

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