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"Content" has been the belle of the ball for marketers in recent years, but creating great content is hard, and made harder when there's no clear target audience in mind.
Happy customer
Treating customers like people and showing you enjoy interacting with them are customer service qualities that will have happy customers coming back.
Filed In: Technology
With thousands of apps out there, it's easy to overlook something that could make your entrepreneurial life easier. We present nine lesser known apps that you should check out today.
Businessman wearing a dunce hat
Filed In: Sales and Sales & Marketing
They say kids say the darndest things. We disagree. We think some salespeople say the stupidest things. Here are a few of the stupid things we've heard salespeople say to customers.
Pensive businessman
Small business owners make lots of mistakes. But three marketing mistakes make it difficult for businesses to attract and convert the customers they need to grow.
Filed In: Mobility and Technology
If you think that mobile apps are solely for big name brands, you're wrong. Learn some of the concrete benefits of building a mobile app for your small business.
Filed In: Finance
CEO Jared Hecht talks about his business career and his role at the "Kayak" of small business loans.
Filed In: Getting Started
There are several aspects of a dog's pack mentality that are applicable to creating a successful, highly productive, and purposeful workplace culture.
The latest Panda update from Google seems to indicate that bigger sites aren't necessarily better in search results.
Filed In: Government and Industries
Small businesses involved in government contracting must protect themselves from "prime shutouts" to ensure they get to perform on the contract.
3d human characters making graph
Today's digital world makes internal communications both easier and more difficult. Sometimes it's easy to shoot off an email without thinking about it.
content marketing
The rule "Forewarned is forearmed" works well in content marketing. Avoid these common content mistakes and make your marketing efforts 100 percent effective.
Side profile man working on computer
Filed In: Operations
Three top business goals are profits, growth, and innovation -- the benefits that many companies are reaping with corporate social responsibility programs.
ecommerce concept
With such a wide variety of e-commerce solutions available, choosing the right one for your business can be difficult. Learn the five questions to ask yourself when considering your options.
Looking for a beautiful design for your website, blog, or online magazine? Web designer Haris Bacic shares the best free WordPress themes of the year.
When you make the decision to start your small business, it can be tempting to quit your day job and dive in full force. But there's a smarter way to start.
Filed In: Your Career and Staffing & HR
The leading cause of death of an executive career is lack of self-awareness. So how can you improve your self-awareness? Here's the most effective way.
Are email messages wreaking havoc on your productivity? Here's how to minimize email distractions with two simple tricks you can use every day.
dollar sign
Filed In: Finance
Friends and family financing is a popular way of capitalizing a startup. Follow these steps to make sure you handle it right.
reputation management - your brand online
A negative Web presence can overwhelm a business, driving clients away and tarnishing its brand. Rebuilding a positive online presence takes time, but it's not as difficult as it may sound.
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