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Panasonic's "Cut Out The Darkness" global campaign demonstrates how a company can recruit large-scale community engagement to make a world of difference.
Experts
franchising
Filed In: Franchising
What do you need to know to franchise a business successfully? Start by asking yourself these questions to figure out if you're ready to start a franchise.
Experts
Employee training
Filed In: Staffing & HR
If your employees are itching to learn, let them! The more they know, the more they will be able to contribute to your organization's overall goals and objectives.
Experts
Team work
Filed In: Staffing & HR
A recent poll finds most workers are disengaged at work, yet many companies boast about their positive employee engagement. Here's how to boost engagement.
Experts
small-town
Are you running a small business in a small town? Small town marketing may require a different approach than that used by those "big city" small businesses.
Experts
winning
Filed In: Business Planning and Finance
Many people are launching their own coaching, consulting, or service business. Duct Tape Marketing's John Jantsch shares seven important steps to building a winning practice.
Experts
High Taxes
Filed In: Taxes and Finance
If you are a "retired" business owner who still receives income from your business, there is a chance for you to reduce your tax liability.
Experts
interview
Hiring the right person does not require endless rounds of candidate interviews. These steps will help you target the best candidates for the job.
Experts
Conference
Filed In: Business Planning and Finance
How can you make the most from a conference event? You'll meet a lot of people, but you can only do so much during the event. These tips will help.
Experts
Television studio
Kickstarter campaigns can go one of two ways: financial success or miserable funding flop. Here are a few production tips to help your Kickstarter video get off the ground successfully.
Experts
business systems
Filed In: Business Planning and Finance
Business owners need to find a balance between creative innovation that spurs company growth and business systems that keep a company running smoothly.
Experts
break down in negotiations
Filed In: Business Planning and Finance
Negotiating a deal in a systematic, conscious way is both an art and a science. Here are 10 of the most common mistakes to avoid making in a negotiation.
Experts
Telephone keypad
Filed In: Sales and Sales & Marketing
If you do selling over the phone, how you start your telephone calls is a strong predictor of your sales success.
Experts
Happy and Sad
Filed In: Business Planning and Finance
Business failure is awful, but there's also a less obvious problem that affects many businesses: business mediocrity. Here's how to turn a mediocre business into a success.
Experts
data breach
Filed In: Security and Technology
Small businesses are often very vulnerable to data breaches. By taking certain precautions, you can minimize the risk and protect your company's data from these incidents.
Experts
home-office
Just because you work at home doesn't mean you can't project a professional image. Miranda Marquit shares tips on how to transform your home office into a meeting room.
Experts
success
Filed In: Business Planning and Finance
So you want to expand your department, develop a product or launch a campaign? Here are five steps to getting your business case approved before you even write it.
Experts
PPC
It's probably safe to say that most Internet users would not miss flashing banners and pop-up advertisements if they went away. Here's a look at the future of online advertising.
Experts
Data
Filed In: Business Planning and Finance
Most businesses are not yet making adequate use of "small data," which comes without the big price tag. Here's how to use small data to your advantage.
Experts
Business plan concept
Filed In: Business Planning and Finance
A solid business plan is critical to your small business success. Understanding that time is limited for business owners, SCORE recently launched the Business Plan Assist program.
Experts
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