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crossroads
One of the questions PR firms often hear is, When is it time to begin public relations for a startup company? The answer, along with 10 PR tips for startups, is here.
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uncertain businessman
Getting your content in front of an audience is challenging. You've got to know who your audience is, where they're hanging out, and how to intrigue them. How do you do all that?
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handshake
Technology interfaces such as call centers and automated responses are only a way to supplement what should be the heart of your effort: a relentless, person-to-person focus on the customer's objectives and challenges.
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edgerank
A new Facebook algorithm known as EdgeRank determines how content appears in your Facebook news feed, and "newness" is now just one factor among many.
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Filed In: Financing & Credit and Finance
Be prepared when pitching your startup to VCs by anticipating the questions they will ask, as failure to have thoughtful answers can decrease the likelihood of your company getting funded.
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cash
Filed In: Financing & Credit and Finance
There are seven sources of capital available to private companies from banks and other lenders. They have different costs, restrictions and availability, and smart CEOs and CFOs must be familiar with them all.
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manager
Filed In: Your Career and Staffing & HR
Being a hands-on manager doesn't mean you act as an omnipresent micromanager peering over the shoulders of every employee. It means the opposite, actually -- and here's why it is a good thing.
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employees
Filed In: Staffing & HR
For all of the technology and automation we've come to rely on, it is still people who run businesses, making it all the more important to get the best effort from your staff.
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businessman
There's always something shiny in the Internet marketing world, but Chris Warden has advice on where savvy marketers and business owners should be investing their time first.
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email
Have you gotten too busy to publish your email newsletter? Learn how to maintain your credibility and manage your business relationships with your subscribers.
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