AllBusiness.com
    • Starting a Business
    • Career
    • Sales & Marketing
    • AI
    • Finance & Fundraising
    • M & A
    • Tech
    • Business Resources
    • Business Directory
    1. Home»
    2. Barrons Dictionary»
    3. seasonality»

    Definition of seasonality

    Dictionary of Accounting Terms: seasonality
    seasonality

    seasonal variation in business or economic activity that takes place on a recurring basis. Seasonality may be caused by various factors, such as weather, vacation, and holidays. In appraising a company's financial statements at a particular time, the accountant or analyst must consider the seasonal effects upon them and make appropriate seasonal adjustments.

    Dictionary of Business Terms: seasonality
    seasonality

    variations in business or economic activity that recur with regularity as the result of changes in climate, holidays, and vacations. It is often necessary to make allowances for seasonality when interpreting or projecting financial or economic data, a process economists call seasonal adjustment.

    Dictionary of Finance and Investment Terms: seasonality
    seasonality

    variations in business or economic activity that recur with regularity as the result of changes in climate, holidays, and vacations. The retail toy business, with its steep sales buildup between Thanksgiving and Christmas and pronounced dropoff thereafter, is an example of seasonality in a dramatic form, though nearly all businesses have some degree of seasonal variation. It is often necessary to make allowances for seasonality when interpreting or projecting financial or economic data, a process economists call seasonal adjustment.

    Dictionary of Marketing Terms: seasonality
    seasonality

    characteristic of a market, product, or promotion that shows a pattern of variation with changes in seasons. For example, in northern states the hot chocolate market is most active in winter and relatively inactive in summer. Most magazine promotions achieve their highest response rate during the Christmas buying season, because many people give subscriptions as Christmas gifts. Certain mailing lists also perform better at different times of year. A mailing to residents of large cities will not do well in July or August, because many people leave the city for vacation or for weekends.

    Search for definitions

    BizBuySell
    logo
    AllBusiness.com is a premier business website dedicated to providing entrepreneurs, business owners, and business professionals with articles, insights, actionable advice,
    and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
    technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.
    About UsContact UsExpert AuthorsGuest PostEmail NewsletterAdvertiseCookiesIntellectual PropertyTerms of UsePrivacy Policy
    Copyright © AliBusiness.com All Rights Reserved.
    logo
    • Experts
      • Latest Expert Articles
      • Expert Bios
      • Become an Expert
      • Become a Contributor
    • Starting a Business
      • Home-Based Business
      • Online Business
      • Franchising
      • Buying a Business
      • Selling a Business
      • Starting a Business
    • AI
    • Sales & Marketing
      • Advertising, Marketing & PR
      • Customer Service
      • E-Commerce
      • Pricing and Merchandising
      • Sales
      • Content Marketing
      • Search Engine Marketing
      • Search Engine Optimization
      • Social Media
    • Finance & Fundraising
      • Angel and Venture Funding
      • Accounting and Budgeting
      • Business Planning
      • Financing & Credit
      • Insurance & Risk Management
      • Legal
      • Taxes
      • Personal Finance
    • Technology
      • Apps
      • Cloud Computing
      • Hardware
      • Internet
      • Mobile
      • Security
      • Software
      • SOHO & Home Businesses
      • Office Technology
    • Career
      • Company Culture
      • Compensation & Benefits
      • Employee Evaluations
      • Health & Safety
      • Hiring & Firing
      • Women in Business
      • Outsourcing
      • Your Career
      • Operations
      • Mergers and Acquisitions
    • Operations
    • Mergers & Acquisitions
    • Business Resources
      • AI Dictionary
      • Forms and Agreements
      • Guides
      • Company Profiles
        • Business Directory
        • Create a Profile
        • Sample Profile
      • Business Terms Dictionary
      • Personal Finance Dictionary
      • Slideshows
      • Entrepreneur Profiles
      • Product Reviews
      • Video
    • About Us
      • Create Company Profile
      • Advertise
      • Email Newsletter
      • Contact Us
      • About Us
      • Terms of Use
      • Contribute Content
      • Intellectual Property
      • Privacy
      • Cookies