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    emotional intelligence concept

    Why Social Intelligence is Important

    Susan Davis
    Staffing & HR

    One might ask why social intelligence matters these days. After all, many of us spend a good portion of our work time (and, increasingly, our social time) dealing with people via computers.

    And a lot of the communicating that we do via computers is blunt, brusque, and badly written.

    "What u shake?" a writer friend wrote to me via Facebook the other day, in response to my status message that said, "Susan Davis wants to shake things up a bit."

    In truth, I was having a temporary mid-life crisis, fueled by the fact that I had gotten in touch with an old friend (via Facebook) who, I discovered, was touring the world with an avante garde rock band, screaming his heart out -- often in his underwear --  in front of thousands of adoring fans.

    By contrast, my life suddenly felt a wee bit pedestrian. One might even say, "boring."

    But what struck me when my writer friend wrote to me is that a) I had posted my need to shake things up on Facebook  rather than talking out my sadness with a friend.; and b) she had written in code, even though she's capable of putting together a very elegant sentence.

    Make no mistake -- I support abbreviated text messages and email communications. I love Facebook, because it allows me to mix up friends from all different parts of my life in one place, which makes my far-flung life feel a little less disjointed. But our "exchange" reminded me that while technology promises to pull our worlds together, it also makes it easier and easier to be a little less socially aware, a little less socially careful, and that can drive us apart.

    That's why social intelligence matters. Almost all of us -- even those of us who are self employed -- have to work with other people. And work relationships -- like all relationships -- can be complicated. Being able to understand what's going on -- and respond skillfully -- means you'll be a better team player, a better negotiator and a better manager. And those are all skills, ironically, that are becoming increasingly important.

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    Profile: Susan Davis

    Susan Davis writes and does editorial consulting for a wide variety of magazines, websites, companies, and non-profit organizations. The author of five books, she specializes in writing about health, well-being, education and business.

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