This is probably a good time to talk briefly about the purpose of this blog and how it might differ from other marketing blogs.
When I talk about “local marketing” I mean marketing that helps a local business deliver their message to their local community.
Some definitions I use:
Relevant to a community. Could be a city, town, county or mainstreet.
Any organization made up of people that provides a service or product.Could bge a retail store, a lawyer, a gas station, a church, a medical clinic, etc.
Activities that help promote a business with the purpose of meeting specific goals.
So, the purpose of this blog is to share ideas and thoughts that might help a local business owner or manager to better meet their goals using more effective marketing.
One final note: I use a specific conceptual framework when I think of local marketing. It involves a 5-step system that provides the foundation for an effective local marketing plan:
1. The GOALS or objectives you want to accomplish
2. The MARKET you want to reach
3. The MESSAGE you want to deliver to your market
4. The MONEY you are willing to spend to deliver your message
5. The MEDIA you will use to deliver your message
All local marketing needs to thought of in this context, if you want to get the best results for the time, money and energy you invest into your marketing.
That’s all for now. Thanks for reading.