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Kevin Stirtz

Author Profile

Kevin Stirtz

Biography

Kevin Stirtz is a Web marketing expert. He is a Certified Inbound Marketing Professional, and he specializes in local search optimization and online reviews to help local businesses and nonprofits attract and retain more customers.

ARTICLES BY Kevin Stirtz

Web Marketing Book Review: 'Launch'

Launch is a recently published book about marketing using new ideas, new tools, and a new approach.

Social Media Puts Business Ethics in the Spotlight

Many people still think "business ethics" is an oxymoron. But thanks to social media, unethical companies have nowhere left to hide.

When Customer Experience Trumps Low Prices

Some industries default to low prices as the way to attract and keep customers. But it's not always necessary for small businesses to take this approach.

Turning Online Complaints into a Plus for Your Small Business

Google+ By the Numbers: Anatomy of a Mega-Hit

Googe Plus is all the buzz now. But just how fast is it growing? Here are some answers that might surprise you.

Don't Leave Customers Hanging

There are few things in the business world that offer a better ROI than responding to customer’s online reviews and other social media driven conversations. Because people who post reviews and start online conversations...

Social Media Advice: Get Real or Go Home

When management forces unnatural scripting on employees, they can be become the robots Chris talks about. They say and do as they are programmed. So management thinks this is a good thing. But it actually creates a big problem.

Web Marketing Power Tool: Create a Resource

We know the Internet offers even the smallest organization the ability to (potentially) reach millions of people. But just putting up a website is not enough. Because with all this opportunity to reach people comes just as much competition for their attention. So to attract more customers using the wonderful Web, you need to give people a reason to visit your website. Here’s a way to get more visitors

How to Claim and Optimize Your Google Places Listing

Local businesses can do themselves a big favor by using the free yet effective internet marketing tool called Google Places. Google Places Local Search Directory For a business owner, manager or marketer, the most important thing to know about Google Places is how to make it work best for your business. There are two ways to get started.

More local directory recommendations

Here's a quick list of local directories to consider when listing your business.