I found a cool new site by reading articles on Digg. It’s called crazyegg.com,
and it helps you “visualize your visitors.” You put a little piece of script at
the bottom of the pages you want to track (the free version includes two
pages). That script tracks the clicks visitors perform at your site, so you get
a visual reading of where things are happening. There’s even a ‘heatmap’ filter
that shows you the hot spots on your pages.
You’d normally do this with logs, of course, but the idea is
quite novel. By seeing the spots that are hot, for example, you can play with
ad placement and email marketing sign up form placement. There are all kinds of
eBay marketing applications, of course.
I should warn you that the site seems a bit hard-pressed to
keep up with the traffic generated by the Digg article. I’ve been having some
timeouts as I test it.
Please let me know what your experience is with this tool. I
think it’s kinda cool and would love to hear your input.