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Holiday party

Turn the Company Holiday Party into a Strategic Career Opportunity

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It’s that time of year again. More and more companies are getting back into the habit of hosting a holiday party; some are even taking the holiday spirit to the next level and hosting holiday trips. If you take part in company holiday festivities, it's important to remember that you are at work. Here’s how you can turn a holiday party or event into a strategic opportunity for your career.

Come prepared

There's some some important pre-event planning for you to do. Planning is important, especially if you're bringing a "plus one" to the party as your guest. A guest can be a strategic ally at an event. Coach your guest about key staff you work with and what they do. You will look impressive when your guest engages in conversation, and asks relevant and interesting questions.

It goes without saying that your expectations about not getting drunk should be matched to your guest’s expectations. I recently spoke with the CEO of a $130 million company. His company holiday party was coming up; he was not looking forward to it. He told me, “It used to be fun. Now I always get ready for the drunk spouse and drama.” Make sure you and your guest are not the ones providing the drama.

Be a good listener

You may have experienced this at a business function. You are talking with someone you've just met. There are many groups of people around you and new people are walking into the room. You think you’re in the middle of an interesting conversation, and then the person you’re speaking with looks away from you and scans the room. What’s he looking for? A better opportunity? That’s what I think. What’s wrong with that? Everything.

Don’t you be the one doing this at the holiday party. Doing this says to the person you’re speaking with that he or she is simply not important. People will not have a positive impression of you. Is this the impression you want to create?

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The only person you should be focusing on is the person with whom you are having a conversation. It is irrelevant that other more (or less) interesting or powerful people are coming into the room; it is simply not polite to be scanning a room looking for a better opportunity while speaking to someone.

This annoying habit is far more common than you would think. I won a significant sales award when I worked for a major corporation. The vice president of sales was in attendance to congratulate the winners, and he was the most important person in the room. Yet, as he was speaking to me, he was scanning the room! What a missed opportunity that was for him. Would I have thought more of him and the company had he paid attention to me? Of course. I thought far less of him after we spoke.

Be remembered well

You make an impression when you speak with others at a party. Many people miss the opportunity to make this casual time into something more productive. Your objective should always be to create a positive impression when you're speaking with others; a sincere compliment is a wonderful way to be remembered in a positive way.

You should have a pretty good idea of who will be attending the holiday party or event. Think about the interactions you've had over the past year with the people you are likely to see. You might not have worked with everyone; you might have only heard something positive about their work. However, your job is to be able to say something nice to everyone that you speak with at the event.

What you say can be as simple as “I want to thank you for all the help you gave me this year ”or “I want to thank you for taking the time to review and edit my report. Your changes made it better and we got the business thanks to you”—it’s usually better if you are more specific. People feel better about themselves when they get sincere compliments; you are thought of more positively when you give a compliment.

Holiday parties can be both fun and strategic. It’s your choice how you spend the time. I hope you choose to make them another selling opportunity to advance your career.

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Profile: Maura Schreier-Fleming

Maura Schreier-Fleming is president of Best@Selling, a sales training and sales consulting company. She works with business and sales professionals to increase sales and earn larger profits. She is the author of Real-World Selling for Out-of-this-World Results and Monday Morning Sales Tips. Maura focuses on sales strategies and tactics that lead to better sales results. Maura is a sales expert for WomenSalesPros. She is part of their group of top sales experts who inspire, educate, and develop salespeople and sales teams.She speaks internationally on influence, selling skills, and strategic selling at trade association and sales meetings, demonstrating how her principles can be applied to get results. She successfully worked for over 20 years in the male-dominated oil industry with two major corporations, beginning at Mobil Oil and ending at Chevron Corp. She was Mobil Oil’s first female lubrication engineer in the U.S. and was one of Chevron’s top five salespeople in the U.S. having sold over $9 million annually. Maura writes several columns to share her sales philosophies. She's been quoted in the New York Times, Selling Power, and Entrepreneur.