AllBusiness.com
Blog concept

Top 5 Blogging Platforms for Business Bloggers

Sales & MarketingContent Marketing

Blogging has been around since the late '90s, but today it remains a key part of any company's content marketing strategy. If you haven’t started your own blog, or maybe are hoping to resurrect a dormant blog, blogging a great way to generate leads, build your brand, and help your company show up in Google search results.

Business blogging is a niche category that focuses on entrepreneurs and business owners that write articles to promote their businesses, and those that leverage blogging to target the B2B market. There are numerous platforms, each with different pros and cons. Here are five top blogging platforms for business bloggers:

1. WordPress.com / Wordpress.org

WordPress is one of my favorite platforms because it’s very user-friendly, and it doesn't have a very steep learning curve. WordPress also is the largest content management system on the web. With it you can develop a website around your blog (or vice versa) and add a lot of functionality with the help of many available plugins. I use it for blogging and even as my go-to for building websites.

The important thing to keep in mind is that WordPress.com is more of a social network built around blogging while WordPress.org is software—it’s important to understand this distinction.

2. LinkedIn

LinkedIn, also known as the “professional Facebook,” is a way to display your profile and an online version of your resume in order to network or job hunt. LinkedIn now allows you to publish content directly on the site. If you are signed in to your LinkedIn account and in the main feed, you will see a "write article" button at the top of the page.

3. Medium

Medium is very popular these days, and the site capitalizes on being just a blogging platform. While WordPress has grown in its capabilities, it has opened up the door to platforms like Medium that are solely a blogging platform. It was started by Ev Williams, who also started Twitter and Blogger, and it has a really cool interface and design.

4. Blogger

Blogger will always be near and dear to my heart because I wrote my first blog post on Blogger. It’s owned by Google and according to its website, it’s a “free weblog publishing tool from Google, for sharing text, photos, and video. Free templates/themes and gadgets/widgets included.” Blogger is similar to WordPress.com, and not WordPress.org. This simply means that it is a social network built around blogging; it’s not software that you install.

More articles from AllBusiness.com:

5. CEOpress

CEOpress is a blogging platform exclusive to CEOs, entrepreneurs, startups, and business owners. (Disclaimer: CEOpress is one of my businesses.) While many, if not all, platforms can be used for “business blogging,” there are few exclusive blogging platforms specifically for the business community.

Other blogging platforms

  • Silvrback: Silvrback.com is a subscription blog site. The site provides a sleek, clean platform for the blogger seeking a distraction-free experience.
  • Postach.io: Turn an Evernote notebook into a beautiful blog or website.
  • Svbtle: This is a writing and reading network designed from the ground up to work the same way your brain does—it helps you think. Svbtle is blogging with everything else taken away.
  • Tumblr: Tumblr is a microblogging platform and social networking website founded by David Karp and owned by Yahoo. The service allows users to post multimedia and other content to a short-form blog.
  • Ghost: Create a solo blog or a full scale newspaper. Ghost can be completely customized in design to suit your needs and your brand.
  • Squarespace and Wix.com: These two are actually website platforms; however, you can integrate blogging.
  • Twitter: A microblogging platform that has doubled its allowed number of characters per Tweet to 280, allowing you to post more.
  • LiveJournal: A service for journals and blogs that also offers privacy controls, photo storage, publishing tools, style templates, and online communities for many interests.
  • HubPages: Allows you to create original, in-depth, useful, media-rich pages on topics you are passionate about.
  • Quora: Question and answer blogging platform.
  • Sett.com: Sett is a blogging platform that’s looking to emphasize community so that new users can find a right audience immediately and long-time bloggers can interact with higher-quality contributors and people who comment.
  • Blog.com: Share your life stories, videos, and photos. It offers beautiful themes, a robust platform, and friendly support.
  • Drupal: Drupal is content management software.
  • Xanga: Xanga is a website that hosts weblogs, photoblogs, and social networking profiles.
  • Typepad: Typepad will always get recognition when someone like Seth Godin uses it. It’s not necessarily built for a B2B audience, but it can be used that way.

Blogging is now easier than it's ever been. Get started blogging!

RELATED: How to Get a Guest Post Published on AllBusiness.com

Profile: Gresham Harkless

Gresham Harkless is a media consultant for Blue16Media and Blogger-in-Chief for CEO Blog Nation. He regularly writes and contributes to support entrepreneurs, startups, and business owners.