
10 Creative Ways to Use Content Marketing to Grow Your Small Business
Content marketing is an excellent way to show off your expertise through thoughtful, actionable articles. It also can lead readers into your sales funnel in a low-pressure manner.
To learn how to take advantage of content marketing in your small business, we asked members from the Young Entrepreneur Council this question:
Q. How has content marketing helped your business's reputation, as well as sales? Do you have a specific anecdote that speaks to this?
1. We attract customers without a pushy sales pitch

2. I've been published hundreds of times

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3. We offer an e-book in exchange for an email address

4. I communicate who I am to my audience

5. We create content that answers sales questions

6. We publish content to establish credibility

7. We offer niche advice

8. We create product guides

9. We make our topics interesting and accessible

10. Our behind-the-scenes case study draws positive feedback and interest

RELATED: 4 Ways to Produce Better Content and Stand Out From the Crowd



