Top 10 Strategy Three (for growing B2B business) - Understand Your Strengths - and What You Don't Do Well
As business owners and sales professionals we tend to focus
on what we are not doing well rather than really taking advantage of our
strengths.
Think for a moment - what IS it that you do well - better
than most? Are you aware of what a strength that is?
For me, I have this obvious strength in connecting to
others. I don't mind following up, and if I sent you a note and don't hear back
from you, I don't take it personally - I just follow up until we connect. I
introduce one person to another because I think it is great when two
like-minded people connect. Without looking for personal gain, I seem to do
this every day, When there is an
opportunity to be collaborative - I am there.
It is just what I like, and I have specific strengths in
listening and follow through - and I'd like to think in creativity because
often an introduction might not seem to make sense at first - but then it turns
really big.
Just don't ask me to focus on numbers or details - I don't
do that well. I need help in these areas so I outsource financial and assistant
tasks. If I tried to just do those better, my collaborative nature would
suffer.
What areas should you be focusing on, and which should you
outsource? Come up with three of each. Then take the action of actually looking
into hiring an administrative assistant, or a virtual assistant - or a sales
coach, or a marketing company. Rather than being penny-wise and pound foolish,
work on a project basis. This is a great way to work with someone new, and to
see how well you can work with others, one project at a time. Post your
comments on how you have done this in the past and how you plan to outsource
something. Also mention your strengths - and how you found out what they were.