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    3. Top 10 Strategy Three (for growing B2B business) - Understand Your Strengths - and What You Don't Do Well»

    Top 10 Strategy Three (for growing B2B business) - Understand Your Strengths - and What You Don't Do Well

    Lori Richardson
    Sales & MarketingLegacy

    As business owners and sales professionals we tend to focus

    on what we are not doing well rather than really taking advantage of our

    strengths.

    Think for a moment - what IS it that you do well - better

    than most? Are you aware of what a strength that is?

    For me, I have this obvious strength in connecting to

    others. I don't mind following up, and if I sent you a note and don't hear back

    from you, I don't take it personally - I just follow up until we connect. I

    introduce one person to another because I think it is great when two

    like-minded people connect. Without looking for personal gain, I seem to do

    this every day,  When there is an

    opportunity to be collaborative - I am there.

    It is just what I like, and I have specific strengths in

    listening and follow through - and I'd like to think in creativity because

    often an introduction might not seem to make sense at first - but then it turns

    really big.

    Just don't ask me to focus on numbers or details - I don't

    do that well. I need help in these areas so I outsource financial and assistant

    tasks. If I tried to just do those better, my collaborative nature would

    suffer.

    What areas should you be focusing on, and which should you

    outsource? Come up with three of each. Then take the action of actually looking

    into hiring an administrative assistant, or a virtual assistant - or a sales

    coach, or a marketing company. Rather than being penny-wise and pound foolish,

    work on a project basis. This is a great way to work with someone new, and to

    see how well you can work with others, one project at a time. Post your

    comments on how you have done this in the past and how you plan to outsource

    something. Also mention your strengths - and how you found out what they were.

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    Profile: Lori Richardson

    Lori Richardson shares experience gained from over 20 years in commercial and corporate sales roles, from individual contributor to management.

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