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    3. The New York Times is LeBorrrrrring»

    The New York Times is LeBorrrrrring

    David Eichler
    Sales & MarketingLegacy




    My beef isn't with ESPN for hijacking their own souls, abdicating their cable to Mr. James and "The Decision."

    My disappointment is with The New York Times. I subscribe to their email news updates as I'm sure many of you do. I hate Twitter so that's how I usually hear about "breaking news." Oil spills, war updates, politicians "hiking The Appalachian Trail."



    You know, real NEWS.

    For The Times to send out not only one, but two, bulletins that King James is going to Gatorland ranks among the most vacuous moments in journalism history. I'm not saying sports are beneath such lofty coverage. But...

    • This isn't a country winning a World Cup. (Go Dutch!)
    • This isn't a team winning a ring. (Go Dodgers!)
    • This isn't a hero retiring. (Magic)
    • This isn't a legend dying. (Walter)
    • This isn't an individual shattering a World Record. (Bolt)
    • This isn't a player setting an all time standard of excellence. (Roger)
    • This isn't a swimmer getting caught with a bong. (Duh)

    This is a 25 year old signing an employment contract.

    What it is also, is another sorry excuse for more over-priced jerseys and sneakers being sold by Nike and Adidas to more kids who think they can skip college and buy a sweet Crib the way their hero did.

    That all having been said, my heart goes out to the City of Cleveland.  At least they still have the Rock n' Roll Hall of Fame.  At least until Bono moves it to Dublin.


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    As the Creative Director and Co-Founder of Phoenix-based David and Sam PR, David provides public relations, marketing, branding, and interactive services for clients including Dunkin

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