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David Eichler

Author Profile

David Eichler

Biography

As the Creative Director and Co-Founder of Phoenix-based David and Sam PR, David provides public relations, marketing, branding, and interactive services for clients including Dunkin

ARTICLES BY David Eichler

One Super Bowl Ad Bought 6 or 7 Plays

Kind of like the most expensive video game in the universe.

Super Bowl Commercials XLV

has an advertiser ever taken the entire commercial break before?

Trading Places -- As Long As It Doesn't Offend Anyone

in 1982, the term “PC” didn’t mean anything to most people

Icons Own Their Name -- Like Howard

A Little More "A" From That PDA Would Be Swell

Geeks all across the world were beaming each other their contact information at the end of meetings.

Have You Remained Faithful To Your Loyalty Programs?

49% of the survey's respondents don't use loyalty and reward programs because they are a pain in the...

Your Card Lasts Longer Than Your Handshake

a business card creates an impression. Are you flimsy?

Do You Really Care How Your Customer Feels?

Comment boxes are like the wombs malcontents wish they could return to

The Most Asinine Corporate America Story Imaginable

Forbes 500 is filled with college and high school dropouts

What do the NFL, GOP and Democrats share in common?

it's time to ask the people at CNN, Fox News and ESPN simply to choose different highlights