Target recently announced a partnership with Daily Candy, the hipster website that delivers the latest on food, shopping, travel and fashion and more in newsletter format straight to your inbox.
Daily Candy is the perfect strategic ally for Target, extending the Target’s hip brand into untapped markets. It also extends the reach of Daily Candy, extending its brand to be a more mainstream arbiter of hip.
Take a look at Daily Candy. Then take away some key learning:
1. Use McNuggets of information in your eblasts, and pull products/trends/thoughts from multiple categories to appeal to the broadest audience. The McNuggests of info make it easy for your customers to read and understand
2. Use a bit of wit and humor in your delivery – it makes for more interesting reading and may increase how many things your audience looks at
3. Get outside the box. The whole intent of Daily Candy is to be an insider. To cull tons of sources and offer up things that you, the public may not have access to, or hear about. Do the same for your audience. Be their insider. Show them things that they might not know about, yet will find intriguing.
How are you informing your customers that you’re an arbiter of inside information and style?