Mike Kraus, Author at AllBusiness.com.

Biography

Mike Kraus has a distinguished track record in general management, marketing, internet/e-commerce, and operations, with more than 15 years of experience in the retail, restaurant, and location-based entertainment sectors working for Fortune 500, startup and nonprofit companies such as The Walt Disney Company, Viacom, and PUREBEAUTY.

Reset Your Retail Business for a Successful 2012

Clean up your inefficiencies before jumping into the new year.

Strategic Pricing: 3 Ways to Move Extra Holiday Merchandise

There's only one thing worse than marking down excess inventory -- getting stuck with it. Here's how to make the most of a difficult retail situation.

Get Your Customers To Relax, and They'll Spend More

A recent study suggests that retailers need to rethink their in-store experience during the holidays.

Small Business Saturday Means Sales for Your Store

American Express' second annual event aims to jump-start small business retailers. Here's how your business can join the fun.

5 Retail Trends That Will Shape the Holiday Season

This holiday season looks to be a mixed bag for retailers. Here are my thoughts on what will happen and how you can make the most of your opportunities.

You Have to Change Your Company Culture to Attract Top Talent

A new generation of employees expects a very different working environment. Is your business giving them what they want?

Driving Retail Sales with Indulgent Items

More consumers are passing by the basics in favor of the occasional extravagant purchase. Here's how your retail business can take advantage of the trend.

Lower Retail Sales Predicted This Holiday Season

'Tis the season to lower your expectations -- especially if you're a retailer counting on stellar holiday sales.

How Turkish Meze Perfects the Art of Selling

A trip to a Turkish restaurant reminds me of the most basic form of selling: letting the product sell itself. Here's how to apply the "Meze Mentality" to your retail business.

Retailers: Maybe It's Time for a Price Hike

Looking for a way to push up your margins without pushing away customers? Here are some practical ways to get the job done.

Author Profile

Mike Kraus