If you haven’t tried advertising in Facebook yet, it might
be worth a shot. Facebook is the social network site that brings friends
together according to interests, existing connections, networks and groups.
You can place ads and display them to anyone on Facebook
based on demographics, interests, hobbies and so forth. It’s a good way to
reach very targeted audiences. User information is current, updated often, and
accurate.. unlike a lot of direct mail lists, which can be outdated, inaccurate
Since Facebook doesn’t tie results to exact searches, your
ads are not as granularly exact as something like Google AdWords. However, you
can reach really targeted audiences for very little money. If you’re selling
archery gear on eBay, for example, you can run ads that only display to people
who list archery in their profiles.