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    Small Business Owners: Delusional or Optimistic?

    Linda Keith
    Starting a BusinessLegacy


    Check out the 2010 U.S. Bank Small Business Annual Survey [PDF]



    Here is what leaped out for me:


    • 89 percent believe we are still in a recession
    • 75 percent believe we will be in a recession next year
    And yet:


    • 63 percent say their company is financially healthy
    • 50 percent say they allocate plenty of time for friends and family


    Of course, the only people surveyed are those small business owners 'still standing' in early 2010. Seems like they are the group more likely to make it through the recession.

    Here is US Bank's take-away:

    Small business owners uniformly agree the U.S. economy is in a recession, but have mixed views on the business conditions in their local markets.



    Despite the current economic climate, most remain confident in their own company's ability to weather the storm.



    They are proven survivors when it comes to persevering through business challenges and downturns.



    They can be defined by their work ethic and ability to solve problems, which supersedes the importance of strategy, creativity, and risk-taking.



    They are always on the go. Maintaining flexibility, finding the right work/life balance, and giving back to the community are top priorities.



    They would like their bank to adjust to meet their individual needs and get to know them and their business better.

    Read the report to get the full scoop and compare your region to the national results.

    Now ask yourself

    Are you: 

    • optimistic or delusional?


    • agile or flip-flop?


    • focused or head-in-the-sand?
    How do you know? How would you know? Is it time to talk with someone else to decide for sure? Is it time to make any (more) changes?


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    Profile: Linda Keith

    Linda Keith, CPA, CSP, has over 20 years experience in helping lenders say "yes" to good loans.

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