Should I Squidoo?

I have to admit, I don't yet get Squidoo. I would love to hear from a couple people who have lenses on the pros and cons of being a lensmaster.

Are you getting lots of exposure? Or better exposure?
How do you know if your lens is effective?
Should I have a lens as a business author? Why?
Would the lens be specific to a book or more general?

I have never done a Google search and had a Squidoo lens come up. Am I just not searching for the right stuff? Hoe do people find your lens?

I appreciate your feedback. I do not want to add another communication vehicle that needs to be updated to my regimen, but I also don't want to ignore something I ought to be doing to strengthen my reach to potential readers.

You can leave a comment so everyone learns or you can pop me an email at lhaneberg AT gmail DOT com.