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    3. Sea Thai Bistro has Perfect Formula for Success»

    Sea Thai Bistro has Perfect Formula for Success

    John Foley
    Operations

    I am not an easy customer to impress. Let's forget impress. Let's use please. Although I am not the customer from hell, I find things that other customers probably overlook. I can't help it I am always hunting for dirty corners, soiled windows, wrinkled uniforms, stale bread, sour sauces, overcooked vegetables, undercooked meat, and dirty fingernails. Face touchers, hair twirlers, arm scratchers and towel droppers are prime prey.

    Watching waiters as they insert fingers into dirty glasses – clearing a table with a groping five finger grab makes me ballistic. Moments later explosive tendencies are obvious as the same dry handed waiter – except for his fingers - has my entrée in his germ dripping palms. Placing the plate in front of me while asking "Is there anything else I can bring you?" makes me nuclear. Fortunately Kranston defuses the situation with the words, "they are probably short staff tonight." So?

    I wasn't an easy owner to work for – David Wetzel, Scott Davis, Michael Persian, Sharon Becknell, Scott Maanum, John Anderson, and Brad Colvin, I am sure, would all attest to that. And, as a restaurant writer I tend to look for the smallest blemish in an operation – the ones that appear easy to fix for a perfectionist- and point those out to those dining with me.

    Again, I seldom find continual perfection in many of the restaurants I regularly frequent. I have my favorite eateries in a variety of corners of the country and once I find fondness in a property, an owner, a menu, staff or style, it becomes part of my life. Until of course something occurs that sends it into the not-so-fond column.  Once there, I will spend months straying from its lure, looking for a replacement.

    It was mere happenstance two years ago that I came upon Sea Thai Bistro in Petaluma, California. Sea Thai captured me as a fan on my first visit. The food was premier, while the atmosphere, the china, the presentation and the flavors sensationally tantalized in an ever so smooth way quickly put Sea Thai at the top of my list. The bends of spice and flavor were exquisite. The restaurant, hot.

    I was excited when I heard owner Tony Qunpamornchai was opening in Santa Rosa last March. A second location for many excited, enthusiastic chefs can be the kiss of death. Managing one kitchen is a tough task, two is usually insurmountable and the first location's synchronicity occasionally will fizzle by the time the second restaurant opens.

    So is not the case with Sea Thai.

    Just when you think a man has hit his culinary Everest – the moment when he has accomplished so much in such a short period that he must be ready for a break we are suddenly surprised – again. That will comprise a Sea Thai trilogy – three locations in a close proximity all catering to a different customer base with the same style and taste level. A perfect combination for a restaurant owner to model an expansion and growth plan after.

    But more importantly than the locations, Tony has a knack for keeping everything fresh and stylishly flowing. His sauces, his ingredients and his combinations along with presentation make Tony, his staff and his restaurants  great model for anyone looking to begin an operation and grow it with a strong following and foundation. It's only a matter of time before someone realizes his potential behind the stove, his personality with the public and his persona will be in front of a camera before we know.

     

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    Profile: John Foley

    John Foley is a successful entrepreneur whose interests focus on food, publishing, and communications. He has owned and operated eight restaurants and started two internet companies. John is a noted culinary and business columnist whose work has appeared in the San Francisco Chronicle, Examiner.com, and a variety of other sites. He has consulted on numerous restaurant, newspaper, and Internet startups.

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