Remarketing Ads Can Be Annoying
Have you ever been followed around by an annoying advertisement that you just can't seem to get rid of? Of course you have, and that's the purpose of remarketing ads.
Remarketing ads are annoying because most companies don't use them properly!
A New Way To Think About Your Remarketing Campaigns
No one likes to be harassed with the same advertisements over and over. Why do you think the DVR was invented?
I'm going to introduce you to a new concept that we have found to be wildly successful in remarketing efforts and show you some examples.
Use Remarketing To Tell A Story
Everyone likes a good story. Stories grab attention and connect with people. This will give you a big advantage over all your competitors that are beating people over the head with the same old tired ads
How We Told Our Story (an example)
Background
AdFicient is a Search Engine Marketing Agency but we are unlike any other agency in our market. We focus on things that our competitors can't. For instance; our company is comprised of a small group of entrepreneurs. We don't have traditional 9-5 employees and that allows us to connect better and be much more flexible with our service.
The Concept
We decided to use our remarketing ads to tell a story about our company. Each of these ads showcases our talents, personality and other things that make us unique.
The Result
Immediately, we started seeing amazing increases in conversions from our remarketing ads. Customers began saying that they found themselves drawn to us. They loved that our ads were constantly changing and showing them a different side of the company. The ads had personality.
Ads From Our Initial Remarketing Campaign
*Note: This story is purely an example and not meant to be an advertisement
