ARTICLES BY Tyler Thomas
Focus On Conversion Optimization, Not Just More Traffic
Most businesses think that more web traffic equals more money The dirty little secret is that conversion optimization could instantly and dramatically increase your revenue.
Remarketing Can Instantly Increase Your Revenue
What happens to visitors who come to your site but don't make a purchase or contact you? If you aren't doing remarketing, you may never interact with that potential customer again!
Why You Should Ignore Most Studies, Briefs, and White Papers
Most studies, briefs, and white papers are created by an extremely biased source. This could be anything from a business trying to gain more market share, a person trying to build their brand and even a "so-called" independent source that is actually funded by a company in that space.
Remarketing: Stop Showing Ads and Tell a Story Instead!
Use "remarketing" to tell a story that will grab attention and connect with people, giving you a big advantage over your competitors who just beat folks over the head with the same old, tired ads.
