9 Optimization Hacks to Reduce Shopping Cart Abandonment on Your WooCommerce Checkout Page

By Irfan Ak

As anyone who runs an e-commerce site knows, shopping cart abandonment is one of the biggest problems their business faces. In fact, a study by Statista found that 88% of online shopping orders were abandoned and did not convert into sales. For online stores using WooCommerce, redesigning the checkout page is one of the most effective strategies to reducing shopping cart abandonment.

If you want to improve the conversion rate of your WooCommerce store, these checkout page optimization tips can help reduce shopping cart abandonment to give you more conversion and sales.

1. Keep it short

Let’s start with making your checkout page simple. The standard WooCommerce checkout page contains about 20 form fields, which can be a hassle if customers have to fill out every field when they purchase something from your store. You can improve the customer buying experience by removing unnecessary fields. Have six to eight form fields on your checkout form—no more than that. Figure out which fields can be hidden or removed to improve your chances of conversions.

2. Harness the power of automation

Many shoppers get frustrated filling out personal details during checkout and will leave a website without completing their order. Thanks to the Google Autocomplete Address form, you can optimize your checkout page and streamline the process by providing a list of possible address suggestions. To get started, visit the Google Maps platform to get your API key; paste it under the Address Autocomplete option and then enable it.

3. Leverage exit-intent popups

Exit-intent popups are a clever checkout page optimization strategy for your WooCommerce store to prevent shoppers from closing their checkout pages. If a shopper leaves your site before completing a purchase, an exit-intent popup will appear and try to interest them with special discounts, coupon codes, or interesting offers.

4. Showcase trust markers

To make your brand appear credible, display customer reviews and testimonials on your WooCommerce checkout page. If customers see that other people have purchased your products and are satisfied with their quality, they will be encouraged to complete their purchase. Many e-commerce brands, such as Amazon, make the most out of customer reviews by showcasing them on their checkout pages. You can also display trust badges on your checkout page.

5. Offer multiple payment options

Providing shoppers with multiple payment options is a highly effective WooCommerce checkout page optimization hack that can help customers complete the purchase process. Today’s consumers are tech savvy and want more payment options than just credit cards when they shop online. To increase your conversions and sales, offer your customers these advanced payment gateways:

• Amazon Pay
• Apple Pay
• Authorize.net
• JCB
• PayPal
• Stripe

6. Allow users to add/delete items

Often when users are buying online products, they have to go to the cart page to add or delete products, which can lead to shopping cart abandonment. With WooCommerce you can add a mini-cart option with a quantity adjuster, and a delete option on the checkout page. To use this option, go to the cart optimizer and find the "Quantity Switcher" and "Allow Deletion" option. Simply check the box, and users will then be able to delete and add items.

7. Make the most out of an order bump

Don’t know what an order bump is? It is a product suggestion that you can place on a checkout page which will enhance the customer experience. So what you should offer? Well, it depends on the items in a customer's cart. For example, it could be an add-on to a product that a shopper will be purchasing. In short, it is a great idea to increase your average order value.

8. Guest checkout

If users want to buy a product from your WooCommerce store, instead of asking them to set up an account and fill out a sign-up form, give them the option to checkout as a guest. WooCommerce Social Login allows shoppers to create an account with their Facebook, Twitter, Google, and other social accounts. This also will speed up the checkout process.

9. Use WooCommerce checkout plugins

It is always a great idea to try some great WooCommerce checkout plugins to improve the process of checkout:

One Page Checkout

One Page Checkout is a WooCommerce plugin that allows you to display order information and checkout forms on a single page. You can show your best-selling products and make the most out of in-built and custom WooCommerce checkout page templates. Customers can add or remove products from their cart and complete their payment without leaving the page.

WooCommerce Checkout Add-ons

WooCommerce Checkout Add-Ons is a great plugin that can help you customize the checkout experience by creating custom field types. You can add many features, including gift options and upsells, that will improve the checkout page.

MultiStep Checkout for WooCommerce

MultiStep Checkout for WooCommerce plugin gives you the option to split the checkout process, such as billing, shipping, and other details, into separate steps. You can also customize the text color, background, and more of your checkout form. In addition, the plugin can collect customer information.

Improve your WooCommerce checkout experience and say goodbye to shopping cart abandonment

The checkout page of your WooCommerce store has the potential to convert visitors and close more leads. If your checkout page is complicated or contains unnecessary fields, chances are you will not achieve your sales goals.

By optimizing your checkout page, you can reduce your shopping cart abandonment rate and offer your customers a great shopping experience. Also, by providing multiple payment options and offering a frictionless checkout process, you can boost the sales of your WooCommerce store.

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