Promoting the Toothbrush As An Agent of Change

    Sometimes a press release or simple (versus a really, really long pitch) note really grabs my attention. I want to call the publicist and say, “That’s fabulous! How Clever!” But instead I write about those here.
    Tuesday morning I received one of these standout missives from Donna Graham at Trent and Company, a NYC PR firm. Her note starts out like this:
    Radius (www.radiustoothbrush.com) is asking America, “How green is your toothbrush?”
    The company best known for making the coolest line of toothbrushes is asking for the most creative ways people have used their old toothbrush far beyond its hay day in eco-friendly way.
    The first 500 submissions will be rewarded with a free Radius Source Toothbrush, which are pretty cool looking and would go well with my kitchen countertops . . .
    I have to admit that I have never thought about the green-ness of my toothbrush, but this company and their PR counselors saw a prime opportunity not only to target people like me (I don’t mean my PR self but my never-thought-about-my-toothbrush that way person) but those who really are (actually, I am kind of one of those people, because I am constantly trying to toss whatever I can from the kitchen into our blue box in the garage) working hard to make conscious green decisions on a daily basis.
    Remember when cell phones weren’t exactly cool but suddenly very, very necessary? Now, you might crave one of those myTouch 3G Fender Edition phones released in January by T-Mobile and Eric Clapton. I think the same could be true with a toothbrush. Let’s face it, when has brushing your teeth felt cool?
    I’d love to read some of their submissions so that I could get some ideas, but what’s really interesting is the truth to this statement: “Serving fashion, functionality and environment, the RADIUS Source is quickly becoming one of the most cutting-edge dental accessories to date.”
    Who knew?