AllBusiness.com
Leslie Levine

Author Profile

Leslie Levine

Biography

Leslie Levine, president of Leslie Levine Communications, has over 20 years of public relations, corporate communication, and writing experience. She writes the Professional PR blog for AllBusiness.com.

ARTICLES BY Leslie Levine

Product Placement Without Even Trying

In some cases, it is an accidental mention that helps a product gain more momentum than any amount of advertising.

Consider Sharing Your Greatest Mistakes

It’s less stressful to think about your successes, but mistakes and failures make for good news stories, too.

Never Make Big Promises

Okay, everyone, please repeat after me: We will never promise our clients that we can place op-eds or anything else.

Building a Brand One Story At a Time

But this wasn’t someone namedropping. No, in Gale’s telling we were practically in the kitchen with her and Julia.

In PR, Story Still Trumps Technology

. . . the universal appeal of a story is alive and well.

We Can Learn from Chipotle's Labor Problem

This is a good story to watch for anyone who might have to worry about managing a crisis.

Can Facebook Have 'Friends' in China?

This disclosure alone should have the PR people at Facebook preparing for what Congress and other privacy and human rights groups might lob in their direction.

Leveraging the Royal Kiss

Very often, it’s simple human nature that evokes a response that no amount of slick advertising or well-placed PR can hope to capture.

HIghtlighting Your Greatest Mistakes

Shopping for Ideas in Your Own (Company) Backyard

Unless employees know that their opinions really matter they may not risk offering them up.