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Online Advertising Trends Toward Social Media

Sales Legacy

Andrew Chen remarks on increasing CPMs for online advertising. Traffic

and advertising is moving toward User Generated Content (UGC) sites

like Facebook, MySpace and Flickr this year. Costs are low, and

targeting is very granular. Are you advertising in social media?

Comment to share your experiences. From: https://andrewchen.typepad.com/andrew_chens_blog/2008/01/how-will-contin.html

"The quick summary in terms of the pros and cons for CPMs increasing:

  • Pro: Technology and optimization is improving

  • Pro: More ad dollars are moving online

  • Con: The amount of available inventory is increasing

My

quick take: the problem is not just that the amount of available

inventory is increasing - more importantly, this inventory is

concentrated in social media, UGC, and all that fun stuff."


Profile: Phil Dunn

Phil Dunn is co-author of "The 7 Essential Steps to Successful eBay Marketing." He's also a marketing writer and strategic consultant for Fortune 500 companies (Microsoft, Hewlett Packard, Pitney Bowes, Toshiba Medical, IKON) and eBay businesses.