Letting a Vision Drive Your Success

A Quote from Stephen S. Wise…

Vision looks inward and becomes a duty.  Vision looks outward and becomes aspiration.

  Vision looks upward and becomes faith.

Are you managing your business on a day-today basis, hoping that a little luck and smart decision-making your business will succeed?  A good business surely needs a little bit of both, however, what if you wanted to be a great business?  What does it take to get to the next level of performance in your business?  Great athletes know what it takes to be an Olympian-quality performer.  And so it goes that the high-performing businesses – those that are studied in business schools – also know and have something in common.  They have a vision.  A vision of where they see their company in two years, five years and ten years.

The nice thing about having a vision is that it gives you a visual.  With strategic thinking and a solid implementation plan, you can begin to visualize your success at a different level.  And when you can see it, chances are, it is achievable. 

To help you create your business vision, putting some serious thought to what your Primary Aim is, is crucial to forming your vision. Your Primary Aim is your innermost driving force or the source of your vitality and your commitment. It is that which, more than anything else, gives you a sense of direction and purpose, motivates you to your highest levels of energy, and sustains you over the long haul. Once this is understood, you can then harness your Primary Aim to begin to create a remarkable business.

Another consideration and one that can have multiple benefits is visualizing how you see your business serving your community.  Are you a green company?  Do you have a product or service that can translate into supporting a need in the community like working with seniors or kids?  Creating a strategic objective within your business vision of being a community partner will be rewarding both personally and professionally.

Now a vision is only as effective as it is understood within your business environment.  If your employees don’t have a mental picture of the business you’re working to become, or your vision, how can they help you get there?  This understanding can be transforming when it comes to motivating your employees, creating a customer experience that brings brand loyalty, and building a team that is unified and effective.