Customer Engagement: How to Keep Your Customers Thinking About Your Business
Keeping a positive image of your business in the minds of your customers is key to customer engagement and positive sales. This will not only make customers want to come back to your business, but also means they will be giving you great word-of-mouth advertising, sometimes without even realizing that they are doing it.
Here is how to maintain a positive image to keep your customers engaged.
5 steps to customer engagement
1. Provide outstanding customer service
Not a groundbreaking new piece of information, but still probably one of the most difficult to achieve and most commonly neglected aspects of good business practice. As the old adage goes, “The customer is always right.”
Keeping your cool and being patient can be extremely difficult in any customer service situation, but going the extra mile to remain pleasant and friendly will resonate with your customers like no other technique in the book.
2. Create a mobile app for your business
Customer mobile apps keep your brand and business at your customers’ fingertips all the time. What better way to ensure that you will keep popping up in their minds with little effort on your part?
Creating a mobile app is now simpler than ever. Using a program or company, create an experience similar to your website, or even similar to the experience they would have when they set foot inside your place of business. You can use the app to advertise, enable push notifications, and create a customer service portal.
3. Advertise locally
Use what you have around you to attract potential customers who are already in your area. Use things that are inexpensive but still effective. Such items include advertising in the local newspaper as opposed to a larger publication, or spending some time on air with your local radio station. You can also look for websites that promote a niche that is specific to your area and use it for target marketing.
More articles from AllBusiness.com:
- The Third Step in Online Marketing: Customer Engagement
- Employee Engagement Secrets: Real Business Owners Share How They Get the Most Out of Their Staff
- 7 Effective Ways to Increase Engagement With Facebook Ads
- 10 Reasons Why Every Small Business Needs a Mobile App
- The Benefits of Community Engagement for Your Business
4. Launch a blog
You already have a website, so why not add a blog to it? Blogging can help you do a number of things for free that you would have to pay a lot of money for otherwise if you used other marketing methods.
For example, you can advertise events for your business from your blog, use link-building from other sites to get more traffic to your site, and post regularly to entice customers to come back to your site.
5. Take advantage of social media
Use you social media site to engage customers on a more personal level. Respond to all comments and messages on your social media sites as you would customer satisfaction emails or other requests in house.
RELATED: 5 Tips for Optimizing Online Client Engagement
