In today’s high-tech world, digital media plays a huge role in our lives. However, many small business owners still believe that having a website or a Facebook page is sufﬁcient to attract and get in touch with their customers—and this just isn’t true.
Mobile business applications have become a necessary marketing tool for all businesses, regardless of the size of their industries. While many business owners may think developing and having an app is too expensive or an unnecessary investment, a mobile app can actually help a small business engage with and build their customer base, drive sales, and improve their reputation in the market.
Here are 10 reasons why you should seriously consider investing in a mobile business app for your business:
1. An app makes it easier to promote your products (or services).
Companies with mobile apps make better impressions than those without one. A mobile application will make your business stand out, and frequent updates help develop customer interest in your products. It will also help you save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards.
2. It will help you contact and engage with your customers.
With mobile apps, businesses have the opportunity to interact with their customers in real time. Whether you’re offering a promotion or just a customer opinion poll, a mobile app will engage your customers, which in theory means they’re going to pay for your products. “Remember, good businesses never end buyer-seller relationships immediately after purchase; for a business to run well, the customer needs to be given a chance to say what he wants to,” suggests La Capitale Financial Group. Mobile apps may allow your customers to do just that.
3. It allows your customers to give feedback.
Your customers may have something to say—a review, a suggestion, or even perhaps a complaint–about your products. “Remember, good businesses never end buyer-seller relationships immediately after purchase; for a business to run well, the customer needs to be given a chance to say what he wants to,” suggests La Capitale Financial Group. Mobile apps allow your customers to do just that.
4. It helps you improvise.
Because mobile apps give you real-time feedback from customers, you can find out what’s hot and what’s not. You then can focus on what your customers like most.
5. Offers an increase return on investment.
If you are worried about the cost of building a mobile business app, discuss this with a software developer and identify all of the costs involved. You’ll see that the beneﬁts of building an app outweigh the initial cost of investing in the mobile app.
6. You will expand your customer base.
Once your app is available on the different app stores and you’ve advertised it online, chances are a lot more people than your regular customers will find out about your product, which will most likely increase your sales. Mobile apps also can be integrated with social media; this means your app can help your business reach a larger audience online.
7. It can help you sell faster.
If you have a certain product that you want to sell out before a certain time period, you can send “limited time” promotional coupons via your mobile business app to your customers. Such promotions encourage sales and will also provide publicity to your business.
8. You can get your business analytics more easily.
One of the best things about technology is that it’s made it easier to collect records. Your mobile app will help you track downloads, user engagement, and the products that users show interest in. It’ll also help you determine how to make your products more customer oriented.
9. It is a brilliant marketing tool.
Digital marketing–with your website or your mobile app—makes selling products so much easier. The product descriptions and reviews that your marketing app can feature will give an edge to your business.
10. It gives your business a positive image.
A mobile app makes any business, big or small, stand out, and it gives the impression that you are tech-savvy. Mobile apps also make the details (location, contact, etc.) about your business more easily available, which is obviously very good for your company.