Little things make all the difference in customer service. They can
contribute to a positive and memorable experience. They can ruin an
otherwise decent situation. An otherwise completely average encounter
can turn into a source of endless referrals by adding a little thing or
I’ve had a few recent examples:
At my favorite sandwich shop
I order a French Dip sub but I notice their roast beef is pink. I
prefer mine cooked all the way through. As I start talking about an
alternative, the young man taking my order makes a suggestion:
“We could let it sit in the aus jus longer than usual. That would brown the meat.”
I said okay. He did what he suggested. It worked. I was more than
happy. (I’m writing about aren’t I?) The sub was tasty and I was
reminded why this locally owned place is on my dining out short list.
At our local grocery store
(well as local as they get these days!) I had just a few items so I
zipped through the express lane. The cashier rang and bagged my food.
As he bagged it he talked me through what he was doing. He put a bakery
item on the bottom but he justified it by telling me it had a sturdy
cover and would not get crushed by the other items. He was right. It
bagged and traveled without any damage.
By telling me what he was doing he showed me he was thinking about
what he was doing. (He wasn’t just tossing things in the bag.) He
wanted me to know he was doing it right. He also gave me the
opportunity to intervene if I wanted. He was acting with my perspective
These examples may be of little things done in the course of a
typical day. But they stand out. They show us two employees who are
looking out for their customers. They demonstrate people who take pride
in their work, people whom I consider professionals.
Little things like these make a big difference for me. They create loyalty that keeps me coming back.
What little things have you experienced lately? What examples
can you think of that seem small yet stand out and keep you coming back?