Meet the new power couple. No, it’s not Angelina Jolie and Brad Pitt or Victoria and David Beckham. It’s the marriage of the dynamic duo, e-mail and voice mail. Even if voice mail is slowly dying, that doesn’t mean it’s time to stop leaving messages. It means your voice mail can’t stand on its own. It needs a cohort: e-mail.
When it comes to sales, voice mail and e-mail are inseparable. They have so much in common, it’s no wonder they make such a perfect match. When people see that a vendor is calling, they may not pick up, but they do expect an e-mail explaining the nature of the call. These two communication media must be delivered at the same time and synchronized for the following reasons:
- The response rate increases.
- They provide a written and verbal footprint of your message.
- They are both nonvisual mediums and rely on the big four, word choice, tone, organization, and pace, to get your message across.
Take advantage of these two working together to deliver your message effectively. Here’s an example of the dynamic duo in action.
Leave a short and succinct voice mail message that will raise curiosity:
Hi [first name]. This is [your name and company]. We are the leaders in [your solution] with more than [number] companies that rely on our solution. The reason for my call is to schedule a brief meeting with you to learn more about your growing needs [customize]. Thanks. I look forward to speaking with you and can be reached at [your number].
Quickly follow up with an e-mail that has a more descriptive message:
Hi [first name]:
I’m following up on my voice mail as I’m eager to speak with you in reference to [customize your solution]. I understand you are currently utilizing [something you know about the organization] and I’d like to schedule a six-minute phone conversation within the next week to learn more about your needs and share the success of our solution.
[Name of your company] is the leader in [customize]. More than 10,000 businesses in some of the fastest-growing Fortune 500 companies rely on our [your product or services] for their [customize]. They have found we provide unparalleled results in the following areas:
- Increase in [customize]
- Strength in [customize]
- Reduction in [customize]
I will follow up in a couple of days to confirm a time to discuss your needs [customize].
Thank you. I look forward to speaking with you.
Office, cell, fax
Josiane Feigon is president of TeleSmart and a blogger on inside sales. She is a leading expert on inside sales teams and management talent and is the author of Smart Selling on the Phone and Online.